Here is a list of commerical sponsors for Superbowl XXXIX in Atlanta.  These advertisers paid about $3 million per 30 second spot.

EDS, AutoTrader.com, Coca-Cola, Anheuser-Busch, Pepsi, (Tropicana, Mountain Dew), Blockbuster Video, BMW, Disney, (Buena Vista Pictures), Oxygen Media, DowJones.com, HotJobs.com, Monster.com, Kforce.com, OurBeginning.com, Dreamworks Films, FedEx, GM, WebMD, LifeMinders.com, Motorola, Pets.com, E-Trade, Computer.com, Frito-Lay, Visa, Netpliance.com, Epidemic.com, OnMoney.com, Volvo, NAPA Auto Parts, World Wrestling Federation, 7-up, Wall Street Journal, MicroStrategy, Universal Studios, Pizza Hut, Britannica.com, LastMinuteTravel.com, NFL Properties, Charles Schwab, Ford Motor Co., Hewlett-Packard

If you missed the Superbowl (or got up to use the bathroom), you can watch many of the commercials on-line at the link below.  Watch a few of the spots and see if you can tell what image or lifestyle the advertisiers want to associate their products/services with.  Some of these ads are pretty clever (at $3 million for 30 sec., they better be!).

http://www.superbowl-ads.com/articles_2000/html_files/seethespot.html