Syllabus
Schedule
Application Paper 1
Impact of Persuasion
Propaganda
Tipping Points
Attitudes and Persuasion
Theories and Models
Consistency Theories
Credibility
Segmentation PPT
Cults
Study Guide for Test #1
Language and Persuasion
Nonverbal Influence
Message Structure
Bystanders, Helping Behavior, and Social Proof
Sequential Request Strategies
Deception
Study Guide for Test #2
Study Guide for Test #2
Application Paper 2
Online Class Nov. 12
Fear Appeals
Shock Advertising
Art as Persuasion
Cinematic Persuasion
Subliminal Influence
Ethics and Persuasion
Study Guide for Test #3.doc
Study Guide for Test #3.mht

Welcome to HCOM 332

Processes of Social Influence

Fall 2009

This site contains the syllabus, schedule, assignments, lecture notes, learning links, and sample test questions for the course.

Click on any of the links on the left to access course materials for fall semester 2009.

If you'd like to email me, you may do so at: rgass@fullerton.edu

Office: College Park, 420-5 (4th floor)

Office Phone: 657-278-3269

Office hours for Fall 2009 are: