Scholarly Research

Gass, R.H., & Seiter, J.S. (2007). Persuasion, social influence, and compliance gaining, 3^rd ed. Boston, MA: Allyn & Bacon/Pearson.  (2^nd edition, 2003, 1st edition, 1999).

Wright, P.J., Seiter, J.S., & Gass, R.H. (2007). Instructor's manual to accompany persuasion, social influence, and compliance gaining. Boston, MA: Allyn & Bacon/Pearson. (2nd edition 2003, 1st edition, 1999)

Seiter, J.S, & Gass, R.H., (Eds.) (2004). Perspectives on persuasion, social influence, and compliance gaining.  Boston, MA: Allyn & Bacon.

Journal Articles and Book Chapters

            Gass, R.H. (in press). Compliance gaining strategies. In S.W. Littlejohn & K.A. Foss (Eds.) Encyclopedia of communication theory. Thousand Oaks, CA: Sage.

Gass, R.H., & Seiter, J.S. (2009) Persuasion and social influence. In W. Eadie (Ed.) 21^st Century communication: A reference handbook (pp. 156-164). Thousand Oaks, CA: Sage.

Gass, R.H., & Seiter, J.S. (2009). Credibility and public diplomacy. In N. Snow & P.M. Taylor (Eds.), The public diplomacy handbook (pp. 154-165). New York: Routledge.

Wiseman, R.L., Sanders, J.A., Congalton, K.J., Gass, R.H., Sueda, K., & Du, R. (2009). A cross-cultural analysis of compliance gaining: China, Japan, and the United States. In B. Hoffer and N. Honna (Eds.), Intercultural communication: Beyond the canon. San Antonio, TX: International Association for Intercultural Communication Studies. [revised and updated from 1995]

Seiter, J.S., & Gass, R.H. (2008). Compliance gaining. In U. Fix, A. Gardt, & J. Knape (Eds.) Rhetoric and stylistics: An international handbook of historical and systematic research (pp. 812-825). Berlin: Walter de Gruyter.

Seiter, J.S., & Gass, R.H. (2007). Teaching students to analyze and adapt to audiences. Communication Teacher, 21(2), 45-48.

Seiter, J.S., & Gass, R.H. (2005). The effects of patriotic messages on restaurant tipping. Journal of Applied Social Psychology, 36(6), 1197-1205.

Seiter, J.S., & Gass, R.H. (2005). Using feature films to teach courses in persuasion. The Successful Professor, 4(3), 6-8.

Seiter, J.S., & Gass, R.H. (2004). A rationale for studying persuasion. In J.S. Seiter & R.H. Gass (Eds.), Perspectives on persuasion, social influence, and compliance gaining. Boston, MA: Allyn & Bacon/Longman.

Gass, R.H., & Seiter, J.S. (2004). Theorizing about persuasion: Cornerstones of persuasion research. In J.S. Seiter & R.H. Gass (Eds.), Perspectives on persuasion, social influence, and compliance gaining. Boston, MA: Allyn & Bacon/Longman.

Gass, R.H., & Seiter, J.S. (2004). Embracing divergence: A definitional analysis of pure and borderline cases of persuasion. In J.S. Seiter & R.H. Gass (Eds.), Perspectives on persuasion, social influence, and compliance gaining. Boston, MA: Allyn & Bacon/Longman.

          Wiseman, R.L., Sanders, J.A., Congalton, K.J., Gass, R.H., Sueda, K., and Ruiqing, D. (1995). A cross cultural analysis of compliance gaining: China, Japan, and the United States. Intercultural Communication Studies, 5(1), 1-17. (lead article).

          Sanders, J.A., Wiseman, R.L., & Gass, R.H. (1994). Does teaching argumentation facilitate students' critical thinking? Communication Reports, 7(1), pp. 27-35.

          Sanders, J.A., Gass, R.H., Wiseman, R.L., & Bruschke, J.C. (1992). Ethnic comparison and measurement of argumentativeness, verbal aggressiveness, and need for cognition. Communication Reports, 5(1), 50-56.

          Gass, R.H. (1992). The narrative perspective in academic debate: A critique. In D.A. Thomas and J. P. Hart (Eds.), Advanced debate: Readings in theory, practice, and teaching (pp. 342-362). Lincolnwood, IL, National Textbook Company.

          Congalton, K.J., and Gass, R.H. (1992). Two versus three rounds of competition: An analysis of high school individual events competition. The Forensics Educator, editor R.G. Fawcett.

          Gass, R.H., Sanders, J.A., & Wiseman, R.L. (1991). Experts' perceptions of argument strength as a function of type of warrant and topic. Speaker & Gavel, 28 (1-4), 7-14.

          Sanders, J.A., Gass, R.H., & Wiseman, R.L. (1991). The influence of type of warrant and receivers' ethnicity on perceptions of warrant strength. In F.H. Eemeren, R. Grootendorst, J.A. Blair, & C.A. Willard, (Eds.) Proceedings of the Second International Conference on Argumentation (pp.709-718). Amsterdam, the Netherlands: International Society for the Study of Argumentation (ISSA).

          Gass, R.H, (1988). The narrative perspective in academic debate: A Critique. Argumentation and Advocacy: The Journal of the American Forensic Association, 25(2), 78-92.

          Gass, R.H. (1987). Theoretical arguments in debate rounds: Toward a justification. Journal of the American Forensic Association, 23, 220‑235.

          Gass, R.H. (1987). On fiat power. In D.A. Thomas and Jack Hart (Eds.), Advanced debate: Readings in theory, practice, and teaching, 3rd. ed. (pp. 280‑288). Lincolnwood, Il: National Textbook Company.

          Gass, R.H. (1987). Resolutional Assumptions: Inviolable argumentative ground. In Joseph Wenzel (Ed.) Argument and Social Practice: Proceedings of the 5th SCA/AFA Summer Conference on Argumentation (pp. 365‑369). Annandale, VA: Speech Communication Association.

Conference Papers

        Gass, R.H., & Seiter, J.S. (2006, November). Political/editorial cartoons: Furthering the case for visual argument (top four paper in visual communication division). National Communication Association Convention, San Antonio, TX.

        Gass, R.H., & Seiter, J.S. (2004, November). Images as arguments.  Paper presented at the National Communication Association Convention, Chicago, Il.

          Seiter, J.S., & Gass (2003, November). The effects of patriotic appeals on restaurant tipping. Paper presented at the National Communication Association convention, Miami, FL.

          Gass, R.H., & Seiter, J.S. (2002, November). Art as persuasion. Paper presented at the National Communication Association convention, New Orleans, LA.

Gass, R.H., & Seiter, J.S. (2000, November). Embracing divergence: A reexamination of traditional and nontraditional conceptualizations of persuasion. Paper  presented at the annual National Communication Association convention, Seattle, WA., November 2000.

Hsiao-Feng, Chiu, Gass, R.H., & Wiseman (1999, February). Topic importance and nature of benefactor in compliance gaining requests among intimates. Paper presented at the annual meeting of the Western Communication Association, Vancouver, British Columbia, Canada. (5^th ranked paper)

          Gass, R.H., & Seiter, J.S. (1998, November). A conceptual model and approach for teaching ethics in persuasion. Paper presented at the annual meeting of the National Communication Association, New York, NY.

          Seiter, J.S., & Gass, R.H. (1998, April). Conformity and group influence as persuasion: On not taking persuasion for granted.  Paper presented at the Annual Meeting of the Northwestern Communication Association, Coeur d’Alene, ID.

          Gass, R.H., & Seiter, J.S. (1997, November). On defining persuasion: Toward a contemporary perspective. Paper presented at the annual convention of the Western Communication Association, Monterey, CA. (top three paper, communication theory division).

          Wiseman, R.L., Sanders, J.A., Congalton, K.J., Gass, R.H., Sueda, K. & Ruiqing (1994, June). A cross-cultural analysis of compliance gaining: China, Japan, and the U.S. Paper presented at the Annual Meeting of the International Communication Association, Sydney, Australia.

          Congalton, K.J., Gass, R.H., & Bruschke, J.C.  (1993, February). Interjudge agreement: An analysis of the 1990, 1991, and 1992 American Forensics Association--National Individual Events Tournaments. Paper presented at the Annual meeting of the Western States Communication Association, Albuquerque, New Mexico.

            Sanders, J.A., Congalton, K.J., R.L. Wiseman, Gass, R.H., & Ruiqing, D. (1992, November). A cross-cultural analysis of compliance-gaining: China and the United States. Paper presented at the Annual Meeting of the Speech Communication Association, Chicago, Illinois.

          Sanders, J.A., Wiseman, R.L., & Gass, R.H. (1992, February). Does argumentation instruction facilitate critical thinking? Paper presented at the Annual Meeting of the Western States Communication Association, Boise, Idaho.

          Sanders, J.A., Gass, R.H., and Wiseman, R.L. (1991, November). Ethnicity, argumentativeness, argument style, and cognitive orientation's influence on perceptions of argument. Paper presented at the Annual Meeting of the Speech Communication Association, Atlanta, Georgia.

          Gass, R.H., & Congalton, K.J. (1991, November). Is two too few? Two versus three preliminary rounds in individual events competition. Paper presented at the Annual Meeting of the Speech Communication Association, Atlanta, Georgia.

          Sanders, J.A., Gass, R.H., Wiseman, R.L., & Bruschke, J.C. (1991, February). An analysis and cross-cultural comparison of argumentativeness, verbal aggressiveness, and need for cognition.  Paper presented at the Annual Meeting of the Western States Communication Association, Phoenix, Arizona.

          Gass, R.H., Congalton, K.J., & Bruschke, J.C. (1990, November). Inter-judge agreement: An empirical analysis of the 1988 American Forensic Association-National Individual Events Tournament.  Paper presented at the Annual Meeting of the Speech Communication Association, Chicago, Illinois.

          Gass, R.H., Congalton, K.J., & Bruschke, J.C. (1990, July). An analysis of the 1990 N.F.A. and 1990 A.F.A.-NIET national individual events tournaments. Paper presented at the National Development Conference on Individual Events, Denver, Colorado.

          Sanders, J.A., Gass, R.H., & Wiseman, R.L. (1990, June). The influence of type of reasoning, receivers' ethnicity, and instruction on critical thinking on perceptions of argument strength and quality.  Paper presented at the ISSA International Conference on Argumentation, Amsterdam, The Netherlands.

          Seiter, J.S., Wiseman, R.L., Madrid, V., Gass, R.H., & Riggio, R.E. (1990, June). Untangling webs: The effects of ethnicity on the detection of deception. Paper presented at the Annual Meeting of the International Communication Association, Dublin, Ireland.

           Gass, R.H., Sanders, J.A., & Wiseman, R.L. (1990). Warrants, argument dimensions, and perceived argument effectiveness, and the influence of critical thinking instruction. (ERIC Document Reproduction Service No. ED320 177).

          Gass, R.H., Sanders, J.A., & Wiseman, R.L. (1990, February). Warrants, argument dimensions, and perceived argument effectiveness, and the influence of critical thinking instruction. Paper presented at the Annual Meeting of the Western States Communication Association, Sacramento, California. (top paper, forensics division)

            Gass, R.H., Sanders, J.A., & Wiseman, R.L. (1989, November). Experts' perceptions of argument strength as a function of type of warrant and topic.  Paper presented at the Annual Meeting of the Speech Communication Association, San Francisco, California.

          Bruschke, J.C., Congalton, K.J., & Gass, R.H. (1989, November). The Sino-American debates: Perceptions and misperceptions. Paper presented at the Annual Meeting of the Speech Communication Association, San Francisco, California.

          Gass, R.H., & Canary, D.J. (1988, May)). An experimental examination of threat of punishment and promise of reward on motivation. Paper presented at the annual meeting of the International Communication Association, New Orleans, Louisiana.

          Gass, R.H. (1988, November). Thoroughbreds or plowhorses: The case for using a judging preference system at the National Debate Tournament. Paper presented at the Annual Meeting of the Speech Communication Association, New Orleans, Louisiana.

          Gass, R.H. (1988, February). The narrative perspective in academic debate: Some needed questions. Paper presented at the Annual meeting of the Western Speech Communication Association, San Diego, California.

          Gass, R.H. (1987, August). Resolutional assumptions: Inviolable argumentative ground. Paper presented at the biennial meeting of the Alta Summer Conference on Argumentation, Alta, Utah.

          Gass, R.H. (1986, November). A survey of attitudes of coaches and judges regarding transfer students in NDT debate. Paper presented at the annual meeting of the Speech Communication Association, Chicago, Illinois.

          Gass, R.H. (1985, November). Argument and language: In search of a demarcation. Paper presented at the annual meeting of the Speech Communication Association, Chicago, Illinois.

          Gass, R.H. (1985, February). The role and purpose of debate theory in debate rounds. Paper presented at the annual meeting of the Western Speech Communication Association, Fresno, California. (top paper in Forensics Division)

          Gass, R.H. (1984, November). Decision rules: Help or hindrance? Paper presented at the annual meeting of Speech Communication Association, Chicago, Illinois.

          Gass, R.H. 1982, April). On fiat power: Another stab. Paper presented at the annual meeting of the Central States Speech Communication Association, Milwaukee, Wisconsin.

          Gass, R.H., & McGillivray, C. (1976, May). Edwin Black’s Rhetorical Criticism: A retrospective critique. Paper presented at the annual Hayward Conference on Rhetorical Criticism, Hayward, California.

Funded Grant Research

            Emry, R.A., Gass, R.H., & Pullen, R. (1998). University Policy Initiative to develop a Multimedia Presentation and Assessment Lab (funded $42,800 intramural grant)

            Gass, R.H. (1997). Enhancing Interactive Learning and Peer Learning in Large Lecture Critical Thinking Classes (funded $6,000 intramural grant)

            Gass, R.H. (1997). Macromedia Authorware Software and Training Workshop (funded $3,000 faculty development grant)

            Gass, R.H. (1996) Summer Academy Fellowship on Instructional Technology ( funded $4,000 faculty development grant)

            Gass, R.H. (Principal Investigator). Curriculum grant to develop a course on "Philanthropy and Communication), funded by the Institute for Nonprofit Organization Management, University of San Francisco, 1994, (funded, $5,000).