Class Report 1

Theories and Models of Persuasion

Theories and social scientific research are interrelated. Good empirical research is theory dr= iven; theories generate hypotheses and research questions for investigation. Emp= irical findings, in turn, assist in clarifying, refining, modifying, or extending theories. Theories thus inform social scientific research and vice versa.<= o:p>

For your first cla= ss presentation you should select a specific theory or model of persua= sion, social influence, or compliance gaining and explain the theory to the clas= s. Clarify the origin of the theory, its tenets, and its scope. Identify any studies that have tested the theory or attempted to apply the theory to "real-life" situations. Identify the chief advantages of the the= ory, along with any disadvantages.

You should provide= a handout for the class containing a summary of the theory, along with i= ts assumptions, tenets, and principles. The handout should include an "annotated bibliography" (complete references and accompanying abstracts) of published research, especially recent research, on the theor= y.

Some likely theori= es and/or models are:

· Cognitive Dissonance Theory (Festinger)

· Cultivation Theory (Gerbner)

· Direct Effects Model of Immediacy (Andersen)

· Elaboration Likelihood model (Petty & Cacioppo)

· Extended Parallel Processing Model (EPPM) (Witte)

· Goals, Plans, Actions model of interpersonal influence (Dillard)

· Heuristic-Systematic Model (HSM) (Eagly & Chaiken)

· Inoculation Theory (Pfau)

· Interpersonal Deception Theory (IDT) (J. Burgoon & Buller)

· Language Expectancy Theory (LET) (M. Burgoon)

· Message Framing (Bizer)

· Mere Exposure Effect (Zajonc)

· MODE model of attitude-behavior processes (Fazio)

· Psychological Reactance (Brehm)

· Protection Motivation Theory (PMT) (Rogers)

· Reinforcement Expectancy Theory (RET) (Klingle)

· Self Perception Theory (Bem)

· Social Judgment Theory (Sherif, = Sherif, & Nebergall)

· Social Learning Theory (Bandura)

· Theory of Reasoned Action (TRA) (Fishbein & Ajzen)

· Theory of Planned Behavior (Ajzen) (companion to the = TRA)

· Tipping Points (Gladwell)

· Unimodel of Persuasion (Kruglanski & Thompson)