535 Schedule

Dr. Gass

HCOM 535

Spring 2009

Schedule, = Readings, & Due Dates

Jan 29:

= ; &= nbsp; introduction to the course

&nbs= p; &= nbsp; assignments and requirements

&nbs= p; &= nbsp; definitions and conceptualizations

&nbs= p; &= nbsp; pervasiveness of persuasion

Feb 5:

&nbs= p; &= nbsp; Cialdini and compliance gaining = &nb= sp;

&nbs= p; &= nbsp; reciprocity, commitment, social proof

&nbs= p; &= nbsp; liking, authority, scarcity

Feb 12:

&nbs= p; &= nbsp; attitudes, consistency theories

&nbs= p; &= nbsp; cognitive dissonance

credibility

Feb 19:

&nbs= p; &= nbsp; new media and persuasion

&nbs= p; &= nbsp; buzz marketing, stealth marketing

&nbs= p; &= nbsp; social networking and influence

Feb 26:

= ; &= nbsp; class reports, round 1

&nbs= p; &= nbsp; Elaboration Likelihood Model (ELM)

&nbs= p; &= nbsp; Heuristic Systematic Model (HSM)

&nbs= p; &= nbsp; Theory of Reasoned Action (TRA)

&nbs= p; &= nbsp; Theory of Planned Behavior (TPB)

Mar 5:

&nbs= p; &= nbsp; class reports, round 1

&nbs= p; &= nbsp; Unimodel of persuasion

Mere Exposure Effect

Inoculation Theory

&nbs= p; &= nbsp; Social Judgment Theory

Mar 12:

&nbs= p; &= nbsp; class reports, round 1

&nbs= p; &= nbsp; Message Framing

&nbs= p; &= nbsp; Goals, Plans, Action Model of Interpersonal Influence

&nbs= p; &= nbsp; Cultivation Theory

&nbs= p; &= nbsp; Tipping Points

Mar 19:

&nbs= p; &= nbsp; class reports, round 1

&nbs= p; &= nbsp; Extended Parallel Processing Model (EPPM)

&nbs= p; &= nbsp; Neurolinguistic Processing

&nbs= p; &= nbsp; Interpersonal Deception Theory

&nbs= p; &= nbsp; Psychological Reactance

&nbs= p; &= nbsp; due: Paper 1

Mar 26:

&nbs= p; &= nbsp; Midterm Exam

Apr 2:

&nbs= p; &= nbsp; Spring Break

Apr 9:

&nbs= p; &= nbsp; group influence

&nbs= p; &= nbsp; conformity, deindividuation, groupthink

&nb= sp; = &nb= sp; social proof, helping behavior, bystander effects &= nbsp; &nbs= p;

Apr 16:

&nbs= p; &= nbsp; class reports, round 2

April 21: &n= bsp;

Tuesday 11:30 am, CommWeek guest speaker, Sha= ron Lee of Look-Look Inc

= ; &n= bsp; = ; Titan Student Union 11:30 am.

Apr 23: = ; <= /span>

class reports, round 2=

Apr 30:

&nbs= p; &= nbsp; class reports, round 2

May 7:

&nbs= p; &= nbsp; class reports, round 2

&nbs= p; &= nbsp; due: Paper 2

May 14:

&nbs= p; &= nbsp; ethics of persuasion

&nbs= p; &= nbsp; fear mongering

&nbs= p; &= nbsp; negative campaigning

May 21:

&nbs= p; &= nbsp; Final exam, 5:00-6:50 pm