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<body lang=3DEN-US style=3D'tab-interval:.5in'>

<div class=3DSection1>

<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><span style=
=3D'font-family:
Calibri'>Dr. Gass<o:p></o:p></span></p>

<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><span style=
=3D'font-family:
Calibri'>HCOM 332<o:p></o:p></span></p>

<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><span style=
=3D'font-family:
Calibri'>Spring 2009<o:p></o:p></span></p>

<h2 align=3Dcenter style=3D'text-align:center'><span style=3D'color:#339966=
'>Study
Guide for Test 3<o:p></o:p></span></h2>

<p class=3DMsoNormal><span style=3D'font-family:Calibri'>The following list=
 of key
terms, concepts, principles, and processes should assist you in studying for
test 3.<span style=3D'mso-spacerun:yes'>&nbsp; </span>You are responsible f=
or <b
style=3D'mso-bidi-font-weight:normal'>chapters 10-16</b> in the text and any
additional material covered in class since test 2.<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Asterisks indicate a concept&#8217=
;s
relative importance.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:Calibri'><o:p>&nbsp;</o:p><=
/span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><b style=3D'mso-bidi-fon=
t-weight:
normal'><span style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;color:=
black'>Chapter
10: Sequential Persuasion<o:p></o:p></span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span style=3D'font-size:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
"Times New Roman";color:black;mso-ansi-language:EN-US;mso-fareast-language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
uto;
mso-break-type:section-break'>
</span></b>

<div class=3DSection2>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>***<span class=3DSpellE>pregiving</span><o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>***norm of reciprocity<o:p></o:p></span></=
p>

<p class=3DMsoNormal style=3D'margin-left:.25in;text-indent:-.25in;mso-pagi=
nation:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;color:black'>****=
foot
in the door (FITD) tactic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>**Self-Perception Theory<o:p></o:p></span>=
</p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>**foot in the mouth tactic <o:p></o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'margin-left:.25in;text-indent:-.25in;mso-pagi=
nation:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;color:black'>****=
door
in the face (DITF) tactic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*perceptual contrast effect<o:p></o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*reciprocal concessions<o:p></o:p></span><=
/p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*self-presentation explanation<o:p></o:p><=
/span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*social responsibility position<o:p></o:p>=
</span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*guilt-based account <o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>***that's not all <span class=3DGramE>tact=
ic</span>
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>***lowball tactic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>**commitment<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>*unfulfilled obligation<o:p></o:p></span><=
/p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;color:black'>***the bait and switch tactic<o:p></o:p></=
span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
color:black'>***disrupt then reframe tactic<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
color:black'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;color:black'>Chapter=
 11:
Compliance Gaining and Compliance Resisting<o:p></o:p></span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span style=3D'font-size:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
"Times New Roman";color:black;mso-ansi-language:EN-US;mso-fareast-language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
lways;
mso-break-type:section-break'>
</span></b>

<div class=3DSection3>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***compliance gaining versus persuasion<o:p></o:p></span=
></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**types of compliance-gaining strategies<o:p></o:p></spa=
n></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**<span class=3DSpellE>Marwell</span> &amp; Schmidt&#821=
7;s 16
strategies<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**dimensions of compliance- gaining situations<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in;mso-pagina=
tion:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**interpersonal versus <span class=3DSpellE>noninterpers=
onal</span>
compliance gaining<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in;mso-pagina=
tion:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>*short term vs. long term conse&shy;quences of compliance
gaining<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*reward power<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*referent power=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*coercive power=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*expert power<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*legitimate pow=
er<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*Politeness The=
ory<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**positive and
negative face<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in;mso-pagina=
tion:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***communicator characteristics and compliance gaining<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**problems with
typology development<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**social
desirability bias<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**primary and
secondary goals<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*identity goals=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*<span
class=3DSpellE>interactional</span> goals<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*resource goals=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*arousal goals<=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*design logics<=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*expressive des=
ign
logic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*conventional
design logic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*rhetorical des=
ign
logic<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**compliance resisting<o:p></o:p></=
span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:Arial;color:black;mso-ansi-language:EN-US;mso-fareast-=
language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
lways;
mso-break-type:section-break'>
</span>

<div class=3DSection4>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**direct versus indirect strategies=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**positive versus negative strategi=
es<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>***norm of reciprocity/indebtedness=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>***reciprocity and unfair exchanges=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>***commitments and compliance gaini=
ng<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**public versus private commitments=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**how commitments &#8220;grow
legs&#8221;<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**consistency and compliance gainin=
g<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**cognitive dissonance and complian=
ce
gaining<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**social proof and compliance gaini=
ng<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**social modeling of behavior<o:p><=
/o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**liking and compliance gaining<o:p=
></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**attractiveness and compliance gai=
ning<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**similarity and compliance gaining=
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>**ingratiation and compliance gaini=
ng<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>***immediacy behaviors and food ser=
vers<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial;color:black'>*** <span class=3DGramE>sexual</spa=
n>
compliance resisting<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:Calibri'><o:p>&nbsp;</o:p><=
/span></p>

<p class=3DMsoNormal style=3D'margin-left:1.25in;text-indent:-1.25in;mso-pa=
gination:
none;tab-stops:1.25in'><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'font-family:Calibri;color:black'>Chapter 12 deception<o:p></o:p></=
span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span style=3D'font-size:12.0pt;
mso-bidi-font-size:10.0pt;font-family:Calibri;mso-fareast-font-family:"Time=
s New Roman";
mso-bidi-font-family:"Times New Roman";color:black;mso-ansi-language:EN-US;
mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:auto;mso-break-type:section-break'>
</span></b>

<div class=3DSection5>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**commonality of
lying<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**motivations f=
or
lying<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****people fare
poorly at deception detection<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'><span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>****deception
detection across professions<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'><span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>****average
accuracy is around 53%<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****misconcepti=
ons
about lying<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'><span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>****response
latency<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'><span style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>*=
***eye
contact<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'><span style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>*=
***postural
shifting<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'><span style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>*=
**liars
don&#8217;t necessarily look up and to the left<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***<span class=3DSpellE>Ekman</span> &amp; Friesen&#8217=
;s
(1974) study<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><i style=3D'mso-bidi-font-style:normal'><span style=3D'font-size:10.0=
pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'><span
style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></i><span
class=3DGramE><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-=
font-family:
Arial;color:black'>subjects</span></span><span style=3D'font-size:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'> who watched fa=
ces
were least successful at deception detection<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span lang=3DFR style=3D'font-size:10.0pt;font-family:Calibri;mso-bid=
i-font-family:
Arial;color:black;mso-ansi-language:FR'>*<span class=3DSpellE>distortions</=
span>,
omissions, falsifications<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span lang=3DFR style=3D=
'font-size:
10.0pt;font-family:Calibri;mso-bidi-font-family:Arial;color:black;mso-ansi-=
language:
FR'>***Information Manipulation <span class=3DSpellE>Theory</span><o:p></o:=
p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in;mso-pagina=
tion:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***manipulating amount, clarity, relevance, and veracity=
 of
information<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in;mso-pagina=
tion:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***Four-Factor Model (arousal, attempted control, cognit=
ive,
and affective factors)<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****sending
capacity hypothesis<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>*****Interperso=
nal
Deception Theory<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;mso-pagination:none'><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial;
color:black'>****strategic versus <span class=3DSpellE>nonstrategic</span>
behaviors<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**Motivational
impairment effect<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'><span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Liars
tend to <span class=3DSpellE>overcontrol</span> their nonverbal behavior<o:=
p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**L*<span
class=3DSpellE>ying</span> as a communication skill or competency<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**Machiavellian=
ism;
high versus low <span class=3DSpellE><span class=3DGramE>machs</span></span=
><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**high
self-monitors<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**prepared versus spontaneous lies<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****deception
stereotypes<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**deception
detection<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>***familiarity and deception detection<o:p></o:p></span>=
</p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>****reliable correlates of deception (<st1:address w:st=
=3D"on"><st1:Street
 w:st=3D"on">Box</st1:Street> 12.3</st1:address>)<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:13.5pt;text-indent:-13.5pt;mso-pa=
gination:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>****false correlates of deception<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****truth bias<=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>****<span
class=3DGramE>lie</span> bias<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**suspicion<o:p=
></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>***probing effe=
ct<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.25in;text-indent:-.25in;mso-pagi=
nation:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>**behavioral adaptation explanation<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**probing heuri=
stic<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none'><span style=3D'font-size=
:10.0pt;
font-family:Calibri;mso-bidi-font-family:Arial;color:black'>**Othello error=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.25in;text-indent:-.25in;mso-pagi=
nation:
none'><span style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-fam=
ily:
Arial;color:black'>*cognition and deception detection<o:p></o:p></span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:Arial;color:black;mso-ansi-language:EN-US;mso-fareast-=
language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
uto;
mso-break-type:section-break'>
</span>

<div class=3DSection6>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri'><o:p>&nbsp;</o:p></=
span></b></p>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri'>Chapter 13 motivati=
onal
appeals<u><o:p></o:p></u></span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><u><span style=3D'font-size:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:auto;
mso-break-type:section-break'>
</span></u></b>

<div class=3DSection7>

<p class=3DMsoNormal><span lang=3DFR style=3D'font-size:10.0pt;font-family:=
Calibri;
mso-ansi-language:FR'>*<span class=3DSpellE>intrinsic</span> versus <span
class=3DSpellE>extrinsic</span> motivation<o:p></o:p></span></p>

<p class=3DMsoNormal><span lang=3DFR style=3D'font-size:10.0pt;font-family:=
Calibri;
mso-ansi-language:FR'>*logos, ethos, pathos<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**logical/emotional distinct=
ion
represents an artificial dichotomy<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**fear
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**fear
mongering and the &#8220;culture of fear&#8221;<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*keeping
the numbers in perspective<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*relying
on central rather than peripheral processing<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**fear
level or intensity<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**perceived
efficacy<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>****Extended Parallel Process
Model (EPPM)<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>****danger control<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>****fear control<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>****response-efficacy<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>****self efficacy<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*specificity
of recommendations<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*positioning
of recommendations<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**argument quality and fear =
appeal
effectiveness<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**self esteem and fear appeal
effectiveness<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**anxiety level and fear app=
eal
effectiveness<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*appeals
to pity<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>***controllability issue<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*guilt
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**humorous
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
types of
humor<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
indirect
function of humor in persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>*humor as an attention getter<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>*humor as a distraction<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>*humor as a peripheral cue<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>*humor as a means of facilitating liking<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
related
versus unrelated humor<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>*humor and credibility;
trustworthiness, competence, and dynamism<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
self-disparaging
humor<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*humor
and gender differences<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*humor
as social proof<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**humor&#8217;s
relationship to persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*patriotic
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**sex
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*sex
appeals as peripheral cues<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
sex
appeals and sexism<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**warmth
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
increasing
warmth via associations<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
contrast
effect<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>*perceived genuineness of wa=
rmth
appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ingratiation<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**effectiveness of ingratiat=
ion
and perceived genuineness<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*ingratiation
and liking<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*ingratiation
and similarity<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*ingratiation
and social labeling<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>***types of ingratiation; ot=
her
enhancement, opinion conformity, self-presentation<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*combining
motivational appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
funeral
home persuasion (<st1:address w:st=3D"on"><st1:Street w:st=3D"on">Box</st1:=
Street>
 13.3</st1:address>)<o:p></o:p></span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-=
language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
uto;
mso-break-type:section-break'>
</span>

<div class=3DSection8>

<p class=3DMsoNormal style=3D'margin-left:18.7pt'><b style=3D'mso-bidi-font=
-weight:
normal'><span style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;mso-bi=
di-font-family:
Arial'><o:p>&nbsp;</o:p></span></b></p>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;mso-bidi-font-family=
:Arial'>Chapter
14 visual persuasion<o:p></o:p></span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span style=3D'font-size:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
Arial;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:
AR-SA'><br clear=3Dall style=3D'page-break-before:auto;mso-break-type:secti=
on-break'>
</span></b>

<div class=3DSection9>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>****images as a vital element in persuasion<b
style=3D'mso-bidi-font-weight:normal'><u><o:p></o:p></u></b></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****iconicity<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp; </span>*icons
needn&#8217;t be accurate representations<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp; </span>*iconic
meanings are well understood<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp; </span>*icons
can evoke emotional responses<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****<span class=3DSpellE>in=
dexicality</span><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****syntactic indeterminacy=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp; </span><span
class=3DGramE>visual</span> analogies<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp; </span>*equating
by association<i style=3D'mso-bidi-font-style:normal'><o:p></o:p></i></span=
></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>**architecture as a form of influence<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>*iconic nature of architect=
ure<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>*effects of environmental
design on behavior<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>****art as a form of persuasion<o:p></o:p></spa=
n></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**laypersons&#8217; views of
art<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:.5in'><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'>*=
*representational
decorative/adornment, idealized/romanticized<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:.5in'><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'>*=
*enlightened
view of art&#8212;art as persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***art as political propaga=
nda<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***art as social activism<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**participation through
observation<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**collaborative art<o:p></o=
:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***art as a social movement=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***controversial art<o:p></=
o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>****cinematic persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***narrative form of movies=
<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***product planting/placeme=
nt<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***social modeling of risky
behaviors<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**intentional vs. unintenti=
onal
persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***embodiment of cultural
values<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***promotion of popular cul=
ture<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**positive social modeling<=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**movies and violence<o:p><=
/o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****Cultivation Theory<o:p>=
</o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***&#8220;mean scary
world&#8221; phenomenon<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**promoting viewer
identification<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span
style=3D'mso-spacerun:yes'>&nbsp;</span><span style=3D'mso-tab-count:1'>&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>***fostering
gender and cultural stereotypes<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>**<i
style=3D'mso-bidi-font-style:normal'>documentaries<o:p></o:p></i></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><i style=3D'mso-bidi-font-s=
tyle:normal'><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'><=
span
style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs=
p;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></i><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'>*=
time
compression<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp; </span>*composite
characters<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'><span style=3D'mso-tab-coun=
t:
2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp; </span>*re-shot
footage<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>***images in advertising<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**prevalence of advertising=
 in
society<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***media clutter<o:p></o:p>=
</span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****iconicity in advertisin=
g<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****anti-advertising<o:p></=
o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****image-oriented advertis=
ing
(a.k.a. image-based advertising)<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****syntactic indeterminacy=
 in
advertising images<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**common associations in
advertising<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**social
status and elitism<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**sex
or romance<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**power,
speed, and strength<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**youth
culture<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**safety
and security<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>**sense
of place or belonging<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>****shock ads<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal style=3D'margin-left:.5in;text-indent:.5in'><span clas=
s=3DGramE><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'>g=
oal</span></span><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'> =
of
creating social controversy<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:1.0in'><span class=3DGramE><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'>g=
oal</span></span><span
style=3D'font-size:10.0pt;font-family:Calibri;mso-bidi-font-family:Arial'> =
of
provoking public dialogue<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'>***photojournalism as persuasion<o:p></o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>***photos as iconic
representations<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>***the
myth of photographic objectivity<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri;
mso-bidi-font-family:Arial'><span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
 </span>***the
camera always lies<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri;mso-bidi-font-family:Arial'>**photojournalistic bias<o:=
p></o:p></span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:Arial;mso-ansi-language:EN-US;mso-fareast-language:EN-=
US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:auto;
mso-break-type:section-break'>
</span>

<div class=3DSection10>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri'><o:p>&nbsp;</o:p></=
span></b></p>

<p class=3DMsoNormal><span class=3DSpellE><b style=3D'mso-bidi-font-weight:=
normal'><span
lang=3DFR style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;mso-ansi-l=
anguage:
FR'>Chapter</span></b></span><b style=3D'mso-bidi-font-weight:normal'><span
lang=3DFR style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri;mso-ansi-l=
anguage:
FR'> 15 <span class=3DSpellE>esoteric</span> persuasion<o:p></o:p></span></=
b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span lang=3DFR style=3D'font-size=
:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
"Times New Roman";mso-ansi-language:FR;mso-fareast-language:EN-US;mso-bidi-=
language:
AR-SA'><br clear=3Dall style=3D'page-break-before:auto;mso-break-type:secti=
on-break'>
</span></b>

<div class=3DSection11>

<p class=3DMsoNormal><span lang=3DFR style=3D'font-size:10.0pt;font-family:=
Calibri;
mso-ansi-language:FR'>****subliminal versus <span class=3DSpellE>supralimin=
al</span>
messages<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*subtle
is not necessarily subliminal<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>****product placement<o:p></=
o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'><span style=3D'mso-tab-count=
:2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp; </span><span
class=3DGramE>popularity</span> of placements<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'><span style=3D'mso-tab-count=
:2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp; </span><span
class=3DGramE>advantages</span> of placements<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*embedded
images<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*sub-audible
messages<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*placebo
effect<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*backward
masking<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*double-blind
procedure<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**subliminal
priming<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>**and
attitude change<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'>**and behavior alteration<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*advertising
via associations<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**music
as a central and peripheral cue<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*reinforcing
product images<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*mere
exposure hypothesis<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*music
as a mnemonic device<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*background
music and shopping pace<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*background
music and mood<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
affective
involvement<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
cognitive
involvement<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**background music and task
performance<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*music
videos as persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*<span
class=3DSpellE>aromacology</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**the
role of smell in human relationships<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*selling
romance through fragrances<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*fragrances
and attraction<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*fragrances
as a peripheral cue<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ambient
aromas and mood<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ambient
aromas and task performance<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ambient
aromas and helping behavior<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ambient
aromas and consumer behavior<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*medical
applications of ambient aroma<o:p></o:p></span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-=
language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
uto;
mso-break-type:section-break'>
</span>

<div class=3DSection12>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'mso-bidi-font-size:12.0pt;font-family:Calibri'>Chapter 16 ethical
persuasion<o:p></o:p></span></b></p>

</div>

<b style=3D'mso-bidi-font-weight:normal'><span style=3D'font-size:12.0pt;
font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-bidi-font=
-family:
"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:auto;
mso-break-type:section-break'>
</span></b>

<div class=3DSection13>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**the
duty to persuade ethically<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*<span
class=3DSpellE>prosocial</span> nature of persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**analogy
to persuasion as a tool<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**the
role of motives in persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
***the
motives color the means<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*when is
banning persuasion justified?<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*ticking
bomb scenario<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**ethics and central versus
peripheral processing<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**ethics and cultural prefer=
ences
in persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**inability of empirical stu=
dies
to answer ethical questions<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**paid punditry and news sto=
ries
&#8220;planted&#8221; by the government<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**common criticism of advert=
ising<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**replies to common criticis=
ms<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>***characteristics of ethical
influence; intentionality<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'><span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**conscious awar=
eness<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'><span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**free choice/fr=
ee
will<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'><span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**language and
symbolic action<o:p></o:p></span></p>

<p class=3DMsoNormal><span class=3DGramE><span style=3D'font-size:10.0pt;fo=
nt-family:
Calibri'>**a right to freedom from persuasion?</span></span><span
style=3D'font-size:10.0pt;font-family:Calibri'><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*persuaders
as lovers<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**seducers and r=
apists
versus lovers<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**respect<o:p></=
o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**equality<o:p><=
/o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span>**tolerance<o:p>=
</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and credibility<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>***ethics of persuasion invo=
lving
children and/or vulnerable receivers<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of deception<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of threats<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of fear appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**fear
mongering and the &#8220;culture of fear&#8221;<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of emotional appeals<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of ingratiation<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethics
and the use of visual persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.2in'><span class=3DGramE><span
style=3D'font-size:10.0pt;font-family:Calibri'>social</span></span><span
style=3D'font-size:10.0pt;font-family:Calibri'> responsibility<o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-left:.2in;text-indent:-.2in'><span
style=3D'font-size:10.0pt;font-family:Calibri'>**ethics and the use of subl=
iminal
persuasion<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**ethical
systems<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
*ends
versus means<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
***approaches
to ethics (<st1:address w:st=3D"on"><st1:Street w:st=3D"on">Box</st1:Street=
> 16.1</st1:address>)<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DSp=
ellE><span
class=3DGramE>consequentialism</span></span><span style=3D'mso-tab-count:3'=
>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>deontological</span>
systems <o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DSp=
ellE><span
class=3DGramE>amoralism</span></span> and/or Machiavellianism<o:p></o:p></s=
pan></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>situational</span>
ethics/relativism<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>universalism</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>egalitarianism</span><o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>free</span>
market ethics<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;&nbsp;&nbsp; </span><span class=3DGr=
amE>utilitarianism</span><o:p></o:p></span></p>

</div>

<span style=3D'font-size:10.0pt;font-family:Calibri;mso-fareast-font-family=
:"Times New Roman";
mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-=
language:
EN-US;mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:a=
uto;
mso-break-type:section-break'>
</span>

<div class=3DSection14>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>*=
**bunglers,
smugglers, and sleuths<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'><=
o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt;font-family:Calibri'>T=
hat&#8217;s
all!<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt;
font-family:Calibri'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'text-indent:.5in'><span style=3D'font-size:10=
.0pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt'><o:p>&nbsp;</o:p></sp=
an></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

</div>

</body>

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