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Dr. Gass

            =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            =             &nb= sp;            HCOM 332

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            =             &nb= sp;            =             &nb= sp;            =       Application Paper 1<= /o:p>

 

OVERVIEW=

For your first paper you should select a specific theory or concept covere= d in the course.  Examine the theor= y or concept and how it functions, then provide a specific real-life application of it at work.  Your application should build a br= idge between the theory and persuasion in the real world. 

 

You may select any theory concept, principle, or process covered in class or discussed in the text during the first half of = the semester.  You should come up = with your own example or illustration of how the particular theory relates to a real-life setting. Don’t simply repeat an example from the text.=

 

You will be evaluated on how clearly you explain the theory or concept, and how meaningful and relevant = your application of the particular theory is. Depending on the theory you select, you may need to do outside research to “flesh out” the theory.<= span style=3D'mso-spacerun:yes'>  Your paper should be 5-7 pages (ty= ped, double-spaced).  You should carefully proof-read yo= ur paper for spelling, typographical, and grammatical errors.  If you cite material from the text, indicate the page number(s).  = If you cite sources outside the text, provide complete references (APA style).

 

BE FOCUSED

I'd like you to limit yourself to just one theory or concept. In fact, I would urge you to select a fairly specific, narrow topic area.  You'll be surprised how much research a single topic can generate.  Also, keep in mind that you will n= eed to examine how that one variable functions in relation to other variables.  For example, if you selected "source credibility" as a variable, you would need to explore how source credibility affects, and is affected by, other variables.  Since we will not have covered man= y of these variables by the time the first paper is due, you may wish to read ah= ead and/or consult me about your topic.  In most cases, I can provide you with references that will give you = some direction.

 

LENGTH AND FO= RMAT

I anticipate that your paper will be between 5-7 pages in length, typed and double-spaced.&= nbsp; However, its length will depend to a large extent on the topic you select, the amount of research on that topic, and the degree of consistency among the research findings. You should pay proper homage to syntax and grammar.  You will be graded o= n the quality of your writing as much as on substance of your ideas. Your paper must conf= orm to A.P.A. style.  A complete reference must be provided whenever you refer to the words, ideas, statistics or other information provided by an author.  Failure to provide appropriate references constitutes an act of plagiarism.

 

This paper is worth 20% of your course grade.

 

HELP IS AVAILABLE:

Feel free to stop by my office and brainstorm a= bout possible topics.  I'm in my of= fice far more than the official office hours indicate.

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