MIME-Version: 1.0 Content-Location: file:///C:/2718E8E4/332ScheduleS2009D.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" 332 Schedule Spring 2009

Dr. Gass

HCOM 332

Spring 2009

S= chedule, Readings, & Due Dates

Week 1

= Jan 27:            = ;  intro to the course

= &nb= sp;            =            assignments and requirements

=  

= Jan 29:            = ;  definitions and conceptualizations

= &nb= sp;            =            pervasiveness of persuasion

Week 2

= Feb 3:            =    propaganda versus persuasion

= &nb= sp;            =            read Ch. 1

=  

= Feb 5:            =    tipping points, viral marketing

= &nb= sp;            =            new media and persuasion        

Week 3

= Feb 10            =   theories and models of persuasion

= &nb= sp;            =            ELM, HSM, & TRA

= &nb= sp;            =            read Ch. 2

=  

= Feb 12:            = ; attitudes and attitude measures

= &nb= sp;            =            read Ch. 3

Week 4

= Feb 17:            = ; consistency and commitment

= &nb= sp;            =            cognitive dissonance

=  

= Feb 19:            = ; credibility

= &nb= sp;            =            read Ch. 4

Week 5

= Feb 24:            = ; audience analysis and communicator characteristics

= &nb= sp;            =            read Ch. 5  =       

=  

= Feb 26:        &= nbsp;   demographics, segmentation, and micro-targeting

Week 6

= Mar 3:            =   review for test 1

=  

= Mar 5:            =   Test 1&nb= sp;

Week 7

= Mar 10:            = ; group influence

= &nb= sp;            =            conformity and deviance

social proof, bystander behavior

read Ch 6

=  

= Mar 12:            = ; cult persuasion

= &nb= sp;            =            = = due: application paper 1

Week 8

= Mar 17:            = ; language and persuasion

= &nb= sp;            =            read Ch. 7

=  

= Mar 19:            = ; nonverbal influence

= &nb= sp;            =            direct effects model of immediacy

= &nb= sp;            =            read Ch. 8

Week 9

= Mar 24:            = ; nonverbal influence

=  

= Mar 26:            = ; message structure and organization

= &nb= sp;            =            read Ch. 9

Week 10

= Mar 31:            = ; Spring Break

=  

= Apr 2:            =    Spring Break

Week 11

= Apr 7:            =    review for test 2

=  

= Apr 9:            =    Test 2

Week 12

= Apr 14:            = ; sequential strategies

= &nb= sp;            =            read Ch. 10

=  

= Apr 16:            = ; compliance gaining & compliance resisting

= &nb= sp;            =            read Ch. 11

Week 13

= Apr 21:            = ; CommWeek= guest speaker, Sharon Lee of Look-Lo= ok Inc.

=         &= nbsp;           &nbs= p;   Titan Student Union 11:30 am

=  

= Apr 23:            = ; deception and deception detection

= due: application paper 2

Week 14

= Apr 28:            = ; deception and deception detection

= &nb= sp;            =            read Ch. 12

= &nb= sp;            =           

= Apr 30:            = ; fear appeals

= &nb= sp;            =            fear mongering and the “culture of fear”

= &nb= sp;            =            read Ch. 13

Week 15

= May 5:            =   visual persuasion

= &nb= sp;            =            art as persuasion

= &nb= sp;            =            read Ch. 14

=  

= May 7:            =   visual persuasion

= &nb= sp;            =            subliminal influence

= &nb= sp;                   &= nbsp;   persuasion in cinema

= &nb= sp;            =            read Ch. 15

Week 16

= May 12:            ethics and persuasion

= &nb= sp;            =            read Ch. 16

=  

= May 14:            review for test 3

Week 17

= May 19:            Test 3, 12:00-1:50 pm=

=  

=  

= Note: You must tak= e the final exam on the day and time listed in the spring schedule. No exceptions. Sorry.

=