Dr. Gass

HCOM 308

Fall 2009

HCOM 308: QUANTITATIVE RESEARCH METHODS

 

GENERAL INFORMATION

Office: College Park, room 420-5 (4th floor)

Office Hours: Tues/Thur 1:00-2:20 pm & 4:00-4:30 pm, or at other times by prior appointment

Phone: Office (657) 278-3269

E-mail: rgass@fullerton.edu     website: http://commfaculty.fullerton.edu/rgass

 

ASSIGNED READINGS

Required: Wrench, J.S., Thomas-Maddox, C., Peck Richmond, V., & McCroskey, J.C. (2008). Quantitative research methods for communication. New York: Oxford University Press.

Optional: Publication Manual of the American Psychological Association, 6th ed. (2001) Washington, DC: American Psychological Association.

 

COURSE AIMS AND GOALS

This course is designed to instill a greater appreciation for quantitative, experimental research methods.  Students should a) acquire a better understanding of the relationship between theory, knowledge, and empirical research; b) become familiar with basic concepts and principles of experimental design, c) learn how to read, interpret, and understand the basic elements of published empirical studies; d) learn how to design and carry out a basic experiment, and e) gain competence in basic methods of data analysis.

 

STUDENT LEARNING GOALS 

1.    to understand key terms and concepts related to quantitative social science research

2.    to understand basic types of experimental designs

3.    to be able to read and make sense of published quantitative studies

4.    to design and carry out a controlled laboratory experiment

5.    to gain a basic understanding of statistical methods of data analysis

6.    to learn to use the Statistical Package for the Social Sciences (SPSS) software

7.    to learn about common pitfalls in experimental research (validity and reliability concerns)

8.    to learn about ethical issues related to experimental research involving human participants

 

ASSIGNMENTS AND REQUIREMENTS

1. Research Prospectus: (2-3 pages, typed, double-spaced, not counting references): A brief overview of the topic area for an experimental investigation, including the relevance of the line of research to the discipline, theoretical backdrop for the research, definitions of key terms and concepts, identification of the independent and dependent variables, and tentative statement of hypotheses and/or research questions. You must include a minimum of three citations from scholarly refereed journal articles. (10% of course grade)

 

2. Rationale and Review of Literature: (6-10 pages, typed, double-spaced, not counting references): A well-developed version of the research prospectus including the rationale or justification for conducting the experiment, theoretical underpinnings of your proposed investigation, clarification of the independent and dependent variables, review of the literature, a brief overview of your experimental design (type and number of conditions), and formal statement of your hypotheses and/or research questions. You must cite 6-12 published studies from scholarly refereed journals in your literature review. (20% of course grade)

 

3. Methods section, plus revisions to the Rationale, and Review of Literature: (10-12 pages, typed, double-spaced, not counting references). Design of the Methods section of an original communication experiment, including a design statement, description of the participants, experimental procedures, operationalization of the independent variable(s), measurement of the dependent variable(s), and procedures for debriefing. (20% of course grade)

 

4. Exams:  There will be two tests.  The tests will be weighted equally.  The tests will consist of multiple choice questions. (50% of course grade, or 25% per test)

 

5. Participation: Much of the learning in this course is based on class activities, meaning that you will “learn by doing” and learn from one another, not just the instructor.  Therefore, each student has a greater responsibility to come to class prepared to learn and contribute to one another’s learning.  Several class meetings will be spent designing, evaluating, and conducting class experiments.  Students will be expected to participate meaningfully and enthusiastically on those days. The extent to which you have contributed to others’ learning will be taken into account if you are between grades at the semester’s end.

 

6. Extra credit may be available from time to time and will count as extra points on the following exam.

 

GRADING POLICY

You will receive a letter grade on all assignments. Grades correspond to a “4.0” point scale (A = 4.0; A- = 3.7; B+ = 3.3; B = 3.0; B- = 2.7; C+ = 2.3; C = 2.0; C- = 1.7; D+ = 1.3; D = 1.0; D- = 0.7; F = 0.0. Your overall semester grade is based on the combined, weighted letter grades received on all assignments. For example, if you received a “B” (3.0) on a paper that was worth 20% of your grade, the weighted value would be 3.0 X .20 = .60.

A hypothetical student’s grade might work out as follows:

Prospectus:                                                        C+           (2.3)       X             10% =   .23

Rationale & Literature Review:                  B+           (3.3)       X             20% =   .66

Methods:                                                            A-           (3.7)       X             20% =   .74

Test 1:                                                                   B             (3.0)       X             25% =   .75

Test 2:                                                                   C             (2.0)       X             25% =   .50

 

Semester Grade:                             Total =             2.88 ( = B)

 

ABSENCES

You are permitted a maximum of four absences, for any reason, without penalty (equivalent to two weeks of a regular semester).  Additional absences will result in a one letter grade reduction in your final course grade.  You will receive a failing grade if you have more than six absences. Absences do not excuse you from assignments that fall due on the date of an absence.  Chronic lateness and early leave-taking also count as absences. 

 

LATE ASSIGNMENTS

All assignments for the course will be announced sufficiently in advance to allow for adequate preparation and timely completion, but you will need to manage your time efficiently.  Make-up exams will be given only if a serious, compelling, and verifiable cause (such as an acute medical emergency) can be demonstrated, and the student has made every reasonable effort to contact the instructor beforehand.  Make-up exams will not be given for reasons such as car trouble, work scheduling conflicts, family or relationship crises, or non-school related travel plans.  All assignments should be submitted in class, on their scheduled due dates.  All other late assignments may be submitted within one class meeting for a one letter-grade penalty.  Assignments will not be accepted two class meetings beyond their due date.

 

WRITING STYLE

All written assignments should be typed, double-spaced and proof-read for typographical and spelling errors.  You should check your paper carefully for errors in syntax and grammar.  You will be graded on the quality of your writing as well as the substance of your ideas.  A complete reference must be provided whenever you refer to the words, ideas, data, or other information from a published source.  Failure to provide proper references constitutes an act of plagiarism.

 

STYLE MANUAL

Papers should conform to American Psychological Association standards, 6th edition.

 

STUDENTS WITH SPECIAL NEEDS

Please inform the instructor during the first week of classes about any disability or special needs that you may have that require specific arrangements related to attending class sessions, carrying out class assignments, or writing papers or examinations.

 

ACADEMIC DISHONESTY

Academic dishonesty includes such things as cheating, inventing false information or citations, plagiarism, and helping another student engage in academic dishonesty. It usually involves an attempt by a student to show a possession of a level of knowledge or skill which he/she in fact does not possess. Cheating is defined as the act of obtaining or attempting to obtain credit for work by the use of any dishonest, deceptive, fraudulent, or unauthorized means. Plagiarism is defined as the act of taking the work of another and offering it as one’s own without giving proper credit to that source. Additional information on this policy is available from University Policy Statement 300.021, at http://www/fullerton.edu/senate

 

EMERGENCCY INFORMATION

See the link below to access information on what to do in the event of a campus emergency

http://www.fullerton.edu/emergencypreparedness/ep_students.html

Emergency calls: dial 911

Non-emergency calls: (657) 278-2515

24 Hr. recorded emergency information: (657) 278-0911, (657) 278-4444