Sample Checklist of Events

(Survey Interview Scenario)

ER is Julie EE is Rachel

___ ER greets EE

___ ER identifies self and organization

___ ER establishes a friendly, but businesslike, tone of voice

___ ER state the general purpose of the interview

___ ER promises EE a preliminary copy of the results

___ ER gives EE a movie certificate (extrinsic motivator)

___ ER assures confidentiality

___ ER reads opening script to EE

___ ER assures EE that there are no right or wrong answers

___ ER begins with a quintamensional questioning sequence

___ ER uses back-channel cues while EE is answering

___ ER gives EE adequate time to think and respond

___ ER asks a bi-polar question regarding car type

___ EE asks that a question be rephrased, ER re-reads the question

___ EE asks for ER's preferences (ER indicates she is not part of the sample)

___ ER asks a question and states the Likert-type choices

___ ER praises EE for the clarity of previous answer (intrinsic motivator)

___ ER asks a clearinghouse question

___ ER asks series of four demographic questions

___ ER expresses appreciation for EE's participation