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 Mark
Guohua Wu, Ph.D.
Department of Communications
Office: CP460-7
Phone: (657) 278-8414
Email: mwu@fullerton.edu
Office Hours:
W 10 to 12 pm; F 1:00 to 3:00pm
Professor
Mark G. Wu obtained his Ph.D. in Communication from
The
University of Texas at Austin,
his M.S. in Advertising from
University of Illinois at
Urbana-Champaign, and his
B.A. in English for Science and Technology from
Tsinghua University in Beijing,
China.
Prior to his graduate studies in the United States, he had project
management and public relations experience in China-American joint
ventures. After his graduate studies in the US, he worked as director of
e-marketing (Internet marketing) in an online banking service provider
company
fundsxpress.com
(a dotcom startup, now part of
First Data
Corporation)
in Austin, Texas. As an online marketing manager, he
conceptualized online advertising strategies and launched a major
e-business initiative of CRM (customer-relationship management). He has
extensive hands-on experience in web design and e-business applications
packages and provides expert opinions to media and ad agencies.
He has taught as assistant professor of advertising at
Emerson
College,
San Jose State University,
and Syracuse
University.
His students portray him as a caring and passionate teacher.
His research interests are in interactive advertising and marketing,
online consumer behavior, and cross-cultural consumer research with a
focus on China. His pioneering work
"Perceived Interactivity and Attitude toward website"
(Wu 1999)
has been widely cited in the interactivity research stream. His research
has appeared in the International Journal of Advertising,
Journal of Consumer Marketing, Journal of Interactive Advertising,
Journal of Current Issues and Research in Advertising, Journal
of Computer-mediated Communication, Decision Support System, Journal of Marketing Theory and Practice, and the
Proceedings of Conferences including American Academy of Advertising,
and Society for Consumer Psychology.
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