paul martin lester
This is the original advertisement that inspired the quotation, "A Picture Is Worth One Thousand Words." The quotation is actually phony. The "Chinese" quotation was fabricated by an advertising executive representing a baking soda company. The executive assumed that consumers would be compelled to buy a product that had the weight of Chinese philosophy behind it. A young boy's smile is equal to many words explaining the benefits of the product. The ad was most often seen as a streetcar card in which customers did not have much time to read ad copy.