Visual Communication Images with Messages, Fourth Edition, (C) 2006
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General Info |
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Possible Test Questions for Three Exams
Below is a list of fill-in-the-blank questions that may or may not be on the three exams given in the visual communications course. It would be quite wise of you to spend the time and find their answers.
Chapter 1
Keratitis punctata is ____.
Marie is thinking about a story she once read about dragons. She has a clear image in her mind about what the dragon looks like. She is using which of the stages in seeing?
Most images not remembered because ____.
Solving the meaning of a mysterious image is an example of ____.
The construction workers in the confusing slide are ____.
The first type of seeing you experience is ____.
The philosophy of this course and textbook is partly based on the work of ____.
The seeing you do when you're focusing on a particular part of your visual array is ____
The short film, Creature Comforts, is most importantly about ____.
When you isolate a particular element from a field of vision, you are said to be using which stage?
Which is the stage of the visual process which involves letting enough light enter your eyes so that you can see an object?
Which process leads to long term memory of images?
Which theory relies on the viewer's mental state during active viewing?
With any visual message there is the literal and ____ meaning.
Chapter 2
Glow-in-the-dark watches work because of a process called ____.
It is important to know the principles of light because ____.
James Maxwell came up with the name "____" energy.
Max Planck, the Nobel Laureate scientist, argued in favor of what about light?
The scientist who discovered that light has components humans cannot see was ____.
The scientist who discovered the true speed of light was ____.
What is the speed of light?
Which scientist believed that light originates in the sun, in fire, and in other lit objects rather than from the human eyes?
Which scientist discovered electromagnetic waves that we call visible light?
Why are most emergency signs and lights colored red?
Young and Helmholtz argued that color perception is a result of mixing which three colors?
Chapter 3
How could tell that the woman in the fake Smirnoff ad was not comfortable?
Long-term visual messages are probably stored in the ____.
Men are more likely to be color ____ than women.
The number of photoreceptor cells located on the optic nerve is ____.
The part of the eye that is most easily transplanted into another is the ____.
The white part of the eye is called the ____.
There is a famous phrase that was supposedly uttered in 1757 by Frederick the Great, "By push of bayonets; no firing till you see the whites of their eyes." How would you rewrite the sentence to be more anatomically correct?
What is the function of the cornea?
What nerve cells are primarily responsible for night vision?
Which region of the retina contains 85 percent of the total photoreceptors?
You could tell that the woman in the fake Smirnoff ad was not comfortable because she ____.
Chapter 4
A color that does not belong in the primary color list is ____.
According to Sir Charles Wheatstone, how does the brain perceive depth?
Bill Plymton's short film was shown specifically as an example of ____.
Blade Runner has been called "the _____ of science fiction movies."
Edward Hopper is an American painter known for his images of ____.
Goodfellas was shown in class to demonstrate _____.
John Kricfalusi's "Ren and Stimpy" cartoon was specifically shown to demonstrate ____.
Nick Park's Wrong Trousers was specifically shown to demonstrate ____.
Probably the most complex depth perceptual cue is ____.
Rubin's work with foregrounds and backgrounds led to the development of ____.
The four visual cues are most associated with the ____.
Which shape is the most dynamic and active of shapes?
Chapter 5
Annabelle and Edgar are holding hands in a photograph of their prom date and they are standing off to the side and away from the chaperone. A viewer will see Annabelle and Edgar as more closely related to each other than they are to the chaperone. This illustrates which gestalt law?
Anthony notices that his girlfriend's blue eyes remind him of the sky on a bright summer morning. This is an example of which semiotic code?
Carlos is looking down a railroad track and notices that the track rails converge, coming together at a distance. He is experiencing which of the following perspectives?
Finding meaning in Tarot cards or astrology is an example of ____.
Hillary is finding it difficult to concentrate on her anatomy textbook showing the bones of the human body because there is music coming from several other dorm rooms. She is suffering from which cognitive factor?
Individual elements of a scene that are different than the whole is a concept associated with ____.
Of all the semiotic signs, an ____ sign has the strongest, one-to-one connection between the image and what it represents.
One way to remember a complex series of facts is to use a visual memory aid or _____.
The clip from the film Koyaanisqatsi was shown in class to ____.
The director for Fire Walk with Me, David Lynch is also the director of _____?
The Gestalt principle that the whole is different from the sum of its parts means what?
Wayne and Garth call music videos that are difficult to understand ____ videos.
Wertheimer first thought of the gestalt theory while ____.
Which type of sign is the most abstract?
Chapter 6
Janet Jackson's "wardrobe malfunction" during the 2004 Super Bowl halftime show is an example of what ethical issue?
Most agree that the public relations profession really took off after ____.
Sarena is looking at pictures of new cars in the newspaper ads. She is looking at what type of advertisement?
The man lying in bed talking on the phone in the advertisement was used to sell _____.
The man who led attacks against supposed Communists in the television industry was _____.
The most blatant example of visual propaganda in the film Stop the Church is _____.
The photograph of David Kirby, dying of AIDS and surrounded by his family, used to advertise Benetton is an example of which type of advertisement?
The photographer who made the picture of David Kirby was ____.
The tight-fitting jeans ads of the 1980s were an example of ____.
What communication field uses persuasive techniques to support existing opinions, check attitudes, and cause action by those who view their output.
What was the reaction when Benetton put its bright green logo on several pages of a 96 page booklet entitled "We, on Death Row"?
Which of Aristotle's components of persuasion refers to emotional appeals used in persuasive messages?
Chapter 7
The greatest danger in stereotyping others through visual messages in the media is _____.
The media stereotype mainly because society stereotypes against ____.
The textbook states that women have made progress in overcoming stereotypes in movies, but it notes there is a major exception to that generalization. Which is it?
What is an argument against using Native American names for sports teams (e.g., the Washington "Redskins")?
What is the greatest danger in stereotyping others through visual messages in the media?
What is the term used to refer to a set of learned and mutually accepted rules that define all forms communication for a group of people during a particular time period?
Women received the right to vote in the US in ____.
The Six Perspectives
Are there any other analytical perspectives known other than the six perspectives from personal to critical?
Aristippus, who developed the hedonism philosophy, was a student of ____.
Jeremy Bentham and John Mill developed the ____ philosophy.
Most abuses by editors in violence, right to privacy, and manipulation cases involve the _____ philosophy.
One of the main reasons for analyzing images is to understand the ____ used in the picture.
The ethical philosophy that offers the best hope in understanding others is ____.
The goal in using the six perspectives for analysis is to move from ____ to ____ reactions.
The most recently developed ethical philosophy discussed is the ____.
Which ethical philosophy would probably not be used to justify the printing of a gruesome accident scene?
Which five ethical/moral philosophies would be considered the most ethical if used as justifications for broadcasting a controversial news report?
Chapter 8
Hieroglyphic writing is divided into two forms. What are they?
How many portraits of Johannes Gutenberg were painted during his lifetime?
In the history of writing which civilization first developed the alphabet?
Johannes Gutenberg was sued during his life because ____.
The ____ were the first people to develop an organized system of writing.
The concept of the modern alphabet originated with the ___.
The English, 26-letter alphabet was completed by the ___.
The first copy of the Gutenberg Bible arrived in America ____.
The machine that sped the spread of the printing industry in the 19th century was the ____.
The original typeface used by Gutenberg for his press was called ____.
The printer's mark or logo in Gutenberg's Bible includes that of ___.
The typeface family that has a "western feel" to it is ____.
The typeface family that went through three separate forms through the years was ____.
The Van Halen music video that illustrated typography was called ____.
What is the name of the term that refers to the space between lines of type?
Which attributes of type are measured in points?
Which cultural period was known as the "dark ages" of typographical design?
Which term refers to homemade magazines, specialty publications that identify fringe cultures, products, and lifestyles?
Which type family is a highly ornate and decorative typeface?
Who invented the rotary printing press?
Writing has its beginnings in ____.
Chapter 9
A more commercial version of the punk art movement is considered to be ____.
Before the title designs of Saul Bass, movie title sequences and ____ were seldom linked.
Graphic layouts are considered ____ when they move a viewer's eyes from one element to another.
In which of the eras of graphic design was color lithography developed?
Modern newspaper design was inspired by the ____ art movement.
Pop art from the 1960s have their most historical roots with the ____ art movement.
Saul Bass was inspired by the work of the ____ artists.
Sergei Eisenstein, the Russian film director, was greatly inspired by the ____ art movement.
The "NYPD Blue" clip shown in class was an example of which design group?
The first process that allowed text and photographs to be printed at the same time was ____.
The first successful printing of a photograph using the halftone process was ____.
The graphic design suggestions are contrast, ____, rhythm, and unity.
The person who coined the phrase "graphic design" was ____.
When eyes are guided by the elements in a design, it's an example of ____ movement.
When most studio-based sitcoms are filmed in the television studio they are an example of the _____ approach to graphic design.
Which aspect of graphic design refers to the way elements are combined to control movement of the viewer's eye from one element to another?
Which ethical perspectives, when applied to graphic design, suggest that a design should be readable, legible, and useful?
Which graphic design movement was highly influenced by traditional Japanese art and had borders marked by stylized, plant-like vines, and typography that mimicked the flowing curves of the graphic elements?
Chapter 10
Infographics are often used in newspapers during wars when ____.
One of the first civilizations to use maps was ____.
One of the least respected types of informational graphic is the ____.
One of the most elegant infographics ever produced was made in France by ____.
Shemal wants to create a chart that shows the stock and bond price changes during a 12 month period. Since his chart will show significant changes in two or more specific items in a particular period of time, he should use which type of chart?
The first printed weather map was made by the same man who discovered a famous ____.
The inventor of the ____ printing process was also responsible for the first daily ____.
The type of infographic on the murders of Nicole Simpson and Ron Goldman was a ____.
Which informational graphics pioneer created an informational graphic of Napoleon's retreat during the War of 1812?
Which is the least factual form of informational graphic?
Which nonstatistical informational graphic element should be used to represent three or fewer items?
Which type of informational graphic depicts a corporation's organizational structure, a series of mechanical or chemical processes, or steps in a decision-making process?
William Playfair is known for the creation of the ____.
Chapter 11
In 1067, the ____ was an example of an early multiframe cartoon.
In cartoons, motion lines are used to represent little puffs of smoke or dirt?
Matt Groening first created his Simpson characters during ____.
Terry Gilliam used which materials for animated sequences in "Monty Python"?
The cartoons of Chuck Jones and Tex Avery have their root in the work of ____.
The clip shown in class that illustrated traditional cel animation was _____?
The competition between Hearst and Pulitzer over a cartoonist led to the term ____.
The editorial cartoonists William Hogarth and Thomas Nast both ____.
The first American comic strip was published on May 5, 1895 and created by ____.
The high school dropout who started The New Yorker magazine was ____.
The Simpsons television show is an example of ____.
What is a primary reason why "The Simpsons" is made in an elementary graphic style?
What is considered a conservative newspaper comic strip?
Which cartoonist drew cartoons for Stars and Stripes during World War II that featured two soldiers named Willie and Joe?
Which cartoonist is responsible for the elephant symbol used by Republicans?
Which ethical issue for cartoons is represented by children begging for toys based on characters in Saturday morning cartoon?
Which form of single frame cartoons are intended to ridicule individuals by portraying them with exaggerated but recognizable human faces?
Who directed (but without credit) "All This and Rabbit Stew" shown in class?
Who made the first feature-length animated movie?
Chapter 12
A clip from the movie Girl with a Pearl Earring was shown in class to _____.
A picture is considered properly exposed if it shows _____ in the shadow and light areas.
After working for the FSA, Dorothea Lange went on to work for _____ magazine.
Generally speaking, _____ have fewer rights to privacy than ordinary citizens.
Jennifer is photographing an interesting flower without using a flash. She is using which lighting technique?
Joseph Niepce and Frederick Archer have in common the fact that they both died _____.
Retouching the photograph of O. J. Simpson's police mug shot to make him look more threatening is an example of which ethical issue in photography?
Shana is making a photographic record of a slaughter house and the people working there. Which cultural perspective best describes her project?
The area of sharpest focus in the retina is the ____ field.
The degree that an image is in focus is called _____.
The Farm Security Administration (FSA) used photography as a form of _____.
The five major ethical concerns (not philosophies) for mass communicators are _____.
The higher a film's speed, the more detailed is a picture's _____ from that film.
The magazine that offered a manipulated view of Egyptian pyramids was _____.
The man who coined the word "photography" was _____.
The Migrant Mother, a stunning portrait of a migrant worker and her children during the Great Depression was taken by which photographer?
The photographer for "The Migrant Mother" photograph probably used which technique that would be considered unethical today?
The photographer that inspired Roy Stryker of the FSA to use photographs was _____.
The photographic process that only produced one lasting example in its entire history was the _____.
The photographic process that sparked amateur photography and motion pictures was _____.
What are the five major ethical concerns for mass media communicators?
Where in the southern California area can you experience a camera obscura?
Which photographic process required photographers to coat a glass plate with light-sensitive emulsion in the dark, load and take the picture, and then immediately develop the image?
Which photographic process, discovered by Richard Maddox, sparked the invention of motion picture film?
Chapter 13
_____ invented the audio tube that made sound in movies possible.
_____ was shown in class to demonstrate the rhythmic pace of foreign movies.
_____ was shown in class to demonstrate the subtle use of zoom lenses.
_____ was shown in class to demonstrate the transition from black and white to color films.
A director will most often use a _____ to help produce a tracking shot in a motion picture.
D. W. Griffith tried to silence his critics by making _____.
Fred Ott's Sneeze, the first motion picture to be preserved in the collection of the Library of Congress, was made by which motion picture pioneer?
One of the first documentary films made was _____.
Orson Welles learned how to make motion pictures by watching the movie _____ more than 40 times.
Russian Ark was shown in class to demonstrate _____.
The 1948 _____ ruling by the US government disallowed movie companies from owning theaters.
The first movie to use CD disc technology for its sound was _____.
The king of the "B" movies is considered to be _____.
The Lumiere brothers thought that movies would be shown to audiences and reserved for _____ works.
The most recent ethical concern for motion picture producers and social critics is _____.
The original site of the Lumiere brothers' Parisian movie theater is now a _____.
The shower scene in Psycho consisted of _____ separate editing cuts for the 90-second scene.
Thomas Edison believed that movies would be a medium of expression for _____ works.
Who created the storyboard for the famous "shower scene" in the movie Psycho?
Widescreen movies shown on television monitors are produced by the pan and scan or _____ techniques.
Chapter 14
It is estimated that _____ percent of movie studio work is devoted to television production.
KTLA executives probably used the _____ philosophy to justify giving Holliday's videotape to CNN.
Television programs like "Trading Spaces," "Queer Eye for the Straight Guy," and "The Swan" are all examples of which kind of reality programming?
The "Beavis and Butt-head" clip was shown in class _____.
The broadcasting of amateur and often violent videos is often a result of the _____ philosophy.
The high school student who invented a practical form of television was _____.
The jury for the Rodney King beating trial probably found the police officers not guilty because _____.
The word "television," invented by _____ of RCA, was a combination of hearing and seeing by radio.
Videotape was demonstrated in 1956 by Charles Ginsburg and first popularly used for _____ shows.
Which medium gave television its characters, personalities, and storytelling ideas?
Who is considered the founder of reality programming on television?
Chapter 15
Before you obtain a communications degree from CSUF, in addition to Word, your professor recommends that you are familiar with the following software programs _____.
Bill Gates _____ from Harvard University.
DVD discs use a blue laser to record data as opposed to original CDs that use a red laser. Consequently, DVD discs can store much more information on them than CDs. This is possible because _____.
One group of professionals that may lose business if CGI technology replaces actors in movies is _____.
The American, _____ started a company that later became IBM.
The chairman and CEO of Pixar, responsible for Toy Story is ____.
The clip from Monster's Inc. was shown in class to show _____.
The clip from The Lawnmowerman shown in class had an obvious reference to _____.
The movie Tron should have propelled the field of CGI except for the fact that _____.
The technical genius behind Apple Computers was _____.
What are examples of incoming computer peripherals?
Which computer pioneer invented the first electric calculator used in computing the decennial U. S. census?
Which early computer was used by CBS News to predict the outcome of the 1952 presidential election?
Which movie was the first to use computer graphics extensively, much of the graphic in the Light Cycle race?
Chapter 16
A threat to independence for Web producers and users is _____.
According to the personal perspective on the WWW, what is a characteristic of the Web?
The search engine company that produced the second biggest first-day stock opening in history was _____.
The term to describe the fact that all media of presentations rely on computer technology to some degree is called "_____."
What are the parts of the checklist for website credibility?
What does URL stand for?
Which is an application for interactive multimedia?
Chapter 17
According to the author of the textbook, the element that sticks all the chapters together is _____.
Graffiti is a social problem for cities around the world mainly because it is _____.
The last image shown to the class was that of _____.
The most memorable visual message from this class was _____.
What are reasons why so many young people can't read well?
What are the terms used to describe the multicolored spray-painted messages that coat wall space and signs in cities?
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