Visual Communication Images with Messages, Fourth Edition, (C) 2006
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General Info |
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Visual Communication Images with Messages attempts to explore several questions. Since the widespread use of Gutenberg's printing press,there has always been the cultural assumption that information is best communicated through written formats. But since the invention of the computer and desktop publishing, the role of visual messages in the
communication process is expanding. Much of the information in the book will be new to you. Such a predicament is not your fault because you have been raised to consider words mainly as the most important form of human communication. This book is an attempt, as many others have tried, to even up the score between words and images. It is important to understand, however, that an emphasis on visual messages for this course does NOT mean that words are considered less important than images. The most powerful, meaningful and culturally important messages are those that combine words and pictures in equally respectful ways. Visual Communication is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate and persuade an individual. This book is an attempt to discover why some images are remembered while most are not.
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