New Media Website: Survey Responses

Dr. Paul Martin Lester, Professor
California State University, Fullerton
657/278-5302; Email | Homepage

Survey Synopsis, Fall, 1997

At the AEJMC conference in Chicago (Summer, 1997), I passed around a survey related to new media definitions, teaching and curricular challenges, and future aspirations to those interested in this topic. See the list of new media advisors. The responses were remarkably similar. The synopsis of those responses are listed below:

What is the definition of new media?
Communication technologies created by the convergence of computers and traditional media technologies (print, still photography, and video).

How do you think new media should be taught?
Not in isolation, integral to other sequences, and within the context of a communication task.

What innovative methods have you tried for teaching new media?
Teaching students how to network with others--collaborative projects.

What equipment/staffing concerns do you have about teaching new media courses?
Not enough equipment, teachers, and support staff, but products can divert discussion from the issues of context, historical, meaning, implication.

Does the implementation of new media courses require a change in the curriculum?
Yes, but change is gradual. Existing courses feature new media exercises, elective courses offered, then a required course.

Have you and your colleagues seriously considered curricular change recently?
Yes, but not always because of technological changes--ethics, awareness, and adaptability in courses are important factors.

Why do you think many feel there is a need for curricular change?
Must meet the demands of the industry and student abilities due to the convergence of communication skills.

What do you think is the greatest barrier to significant curricular change?
Money and institutional barriers. Faculty that don't have enough contact with professionals to understand the need for change. Faculty who would have to do new class preps.

Do you think accreditation contributes significant curricular change?
It may prevent some change, but the process can encourage a broader view of the curriculum. However, accreditation mostly is a way to maintain the status quo.

Are you pressured by professionals to include new media courses?
What little contact we get from professionals, most want grads that know basic skills and computer programs. Nothing specific about new media courses--sometimes an editor will ask for a specific computer program.

Can you add courses to your curriculum easily?
Yes. We can offer and experimental course for a few times. But it's a longer process to get it added permanently. But then, curricular change shouldn't be easy.

Do separating students into discrete sequences prevent collaboration?
Absolutely, but with forward thinking professors team teaching can be achieved if administrators allow it.

Should faculty members be divided into sequences?
No, but much depends on professor attitudes. News-Ed profs who hate TV won't collaborate.

What would a department be like without sequences?
Professionals and parents might discount their degrees which turn messy with a hodgepodge of courses. Advising might be more difficult. But might foster the skill, art, and craft of communication rather than concentrating on the tools.

Any points left out?
The role of teaching new media in a liberal arts curriculum is central to being good citizens in a 21st century democracy.