Creating a New Media Program

Dr. Paul Martin Lester, Professor
California State University, Fullerton
657/278-5302; Email | Homepage

You can't have a revolution and expect to be loved.
Gloria Steinem

It has been my experience that large corporations (and let's face it--universities certainly qualify) are slow to change. More accurately put, many persons who work for large corporations are resistant to change. But change is possible if curricular needs, technological resources, and persuasive individuals align together. Below are links that may help you with your journey:

current status | core courses | journalism courses | online journalism courses

Current Curricular Status
Like many accredited communications programs, the Department of Communications here at California State University, Fullerton is a vibrant mix of liberal studies and production courses. With over 1,500 majors within four sequences or majors (proposed)--advertising, journalism, public relations, and television-film--the Department is one of the largest in the world.

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Core Courses
After completing a degree at a community college or the general education courses from the University, graduating students must complete 12 communications courses and 4 courses outside the Department. Regardless of sequence, every student must complete five core courses:

  • Mass Communications in Modern Society
  • Communications Law
  • History & Philosophy of American Mass Communications
  • Mass Media Internship, and

    one course among the following:

  • Visual Communications
  • Principles of Communications Research
  • Communications Technologies
  • World Communications Systems
  • Current Issues in Mass Communications
  • Communication & Social Change
  • Persuasive Communications, or
  • Media Economics & Policy.
  • In addition to the core courses, students must take 7 courses specific to the individual sequence.

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    Journalism Sequence Courses
    Journalism students must complete the following list of courses:

  • Writing for Mass Media
  • Copy Editing & Makeup
  • Public Affairs Reporting, and
  • Newspaper Production

    one course within the following list:

  • Introduction to Black & White Photography
  • Graphics Communications
  • Interactive Multimedia Production

    and one writing course with this last list:

  • Feature Article Writing
  • Editorial & Critical Writing
  • Specialized Reporting
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    Online Journalism Sequence
    The existing array of courses available to journalism students is a holdover from the traditional print journalism founders of the Department over two decades ago. Such a curriculum is not unlike many programs around the world. the exception is the new course, Interactive Multimedia Production that gives students firsthand knowledge in Web design and production. However, one course is hardly enough to prepare students for online publishing.

    Therefore, an Online Journalism track is proposed. Rather than trying to change an entire curriculum in which every faculty member would need to have input--at least a year-long undertaking--proposing a track within a sequence is a much easier proposition both bureaucratically and politically. The Online Journalism track would contain these 8 courses:

  • Computer-Assisted Reporting
  • Copy Editing & Layout
  • Interactive Multimedia
  • Introduction to the Information Age
  • Online Newspaper Production
  • Online Production Internship
  • Writing for the Mass Media, and
  • Writing for the Web
  • Of course, students from the other journalism tracks--broadcast, print, magazine, and photojournalism--would be free to enroll in the above courses.

    The above proposal will be presented to the Curriculum Committee shortly and to the entire faculty for discussion thereafter.

    This website will report the progress of the Online journalism Track. Stay tuned.

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