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A Study Guide for the Final Exam in HCOM 300 (Summer 2011)
You will be asked to use a modified fill in the blanks format. Thus, please bring a Scantron 882 form with you.

In addition to material from the first exam, be prepared to answer the following:

How does one determine textual authenticity and authorship of texts?
What is the difference between nomothetic research and idiographic research?
When is textual criticism most invited?
What is extrinsic criticism?
What are the sources of textual corruption and what can be done to establish textual authenticity?
What can be done to detect authorship of texts?
What are the major criteria for evaluating messages and what are the difficulties associated with these criteria?
What is involved the concept of history?
What are the types of historical research?
What are negative case analyses?
What are the steps involved in participant observation studies and what are the major difficulties involved in such work?
What are the advantages and disadvantages of field and laboratory research?
What is the difference between ethnography and ethnomethodology?
What is involved in Hymes’ S.P.E.A.K.I.N.G. system?
What is the grounded theory approach to research and what is meant by the constant comparative method?
What is content analysis and what are its limitations?
What are the steps of content analysis?
What methods may be used to enhance the validity of information derived from questionnaires?
When are interview and questionnaire methods most invited?
What are the sources of response problems among participants in a survey?
What are the types of questions used in questionnaires and interviews?
What are all the sources of invalidity in experiments and research studies and what designs control for them?
What are the major types of experimental research designs?
How may one interpret main and interaction effects (be prepared to examine some plots of experimental results)?
What are the different sorts of scales used in communication research? Be prepared to identify semantic differential and Likert-type scales.
What are the methods used to determine test reliability and validity?
What are the levels of measurement?
What are the methods of probability and nonprobability sampling?
What is meant by sampling error (be prepared to deal with an example involving interpreting confidence intervals)?
What is randomization?
What are the steps in statistical hypothesis testing?
What do we mean by Type I and Type II error, alpha risk, beta risk, and power?
What is the difference between a one-tailed and two-tailed test?
What is statistical significance (be prepared to interpret some statistical results)?
When does one appropriately use the t test, analysis of variance, and the chi square test of independence?