500 Final Exam Study Guide

Spring 2007


Be prepared to identify a research problem question.

What is theory, of what is it composed, and what is its role in communication research?

What are the types of hypotheses used by researchers and how are they worded?

What is the distinctive nature of communication research?

What are the major forms of descriptive statistics that may be applied to a data set (be prepared to analyze some data)?

What is the logic of hypothesis testing and what are the steps in statistical hypothesis testing?

What are the advantages and disadvantages of major methods of sampling?

What are the sources of invalidity in experimental design?

What are the forms of experimental effects in factorial designs and what impact do they have on interpretations? Be prepared to examine some data.

What are the methods of inferential statistical analysis?  In particular, what statistics are most useful for making comparisons with interval level dependent variables?

What are the major methods of determining reliability and validity?

What is the relationship between reliability and validity?

What is ethnographic research and what steps are involved in completing it?

What is meta-analysis and what are the steps involved in a meta-analysis study?

What is science?

What are the types of historical research?

What are the steps involved in content analysis?

In the history of communication and rhetoric, what were the major unifying approaches of each major era?

What are the elements and approaches of the critical standards for use in rhetorical analysis?

What are the assumptions that must be met for the use of multiple regression correlation, how may they be assessed, and what are the effects of violating these assumptions?

How would you complete a path model? Be prepared to assess a simple model.