Up Quiz for Chapter 1 Study Sheet

Chapter Outline and Materials

Chapter 1: The Role of Research in Communication

Chapter 1 introduces you to communication research and the way it contributes
to our field. To help you review matters, we provide you with:

bulletAn outline of Chapter 1
bulletA study quiz on Chapter 1
bulletA Study Sheet on People and Sources in the Field

                

Outline       

I.  What Is Research in
    Communication?

Concepts

    A.  Research

 

 

 

 

research: the systematic effort to secure answers to questions.
basic research: inquiry completed for the purpose of establishing relationships between or among variables, regardless of any immediate commercial product or service.
applied research: inquiry completed for the purpose of producing a practical   product.
    B.  Communication
          Research
             New Orleans
          Conference
          (1968): "research in
          speech-
          communication
          focuses on the ways
          in which messages
          link participants
          during interactions."   

communication: the process by which participants exchange and assign meaning to messages.
message: the set of verbal and nonverbal cues communicators exchange.
verbal cues: the words people use in communication.
nonverbal cues:  the elements beyond   the words used in communication.

II.  The Challenges of
      Communication
      Research
      A.  The Breadth
            Challenge
      B.  The Multiple Methods
            Challenge 
 

 

 

                1.  Qualitative
                  Methods
  
qualitative methods:  research methods in which descriptions of observations are expressed in predominantly non-numerical terms.
             2.  Quantitative
                  Methods
quantitative research: inquiry in which descriptions of observations are expressed in predominantly numerical terms.
             3.  You, Forms of
                  Research
                  Methods

       C.  The Scholarly Rigor
             Challenge
             (Research Is
             Systematic,

             Research Is
             Data Driven,
             Research Is Sound
             Argument,
             Research Is
             Capable of
             Replication,
             Research Is Partial)
 

 

serendipity: researchers' finding something of value while looking for something else

argument: claims advanced on the basis of reasoning and evidence

      D.  The Personal
            Challenge
            (Ability to Think in an
            Orderly Way, Ability
            to Write Clearly,
            Ability to Set Aside
            Personal Prejudices
            in Light of Data,
            Ability to Stay
            Organized and
            Follow Instructions,
            Why Study
            Communication
            Research?)
      E.  The Ethical
            Challenge
            (Credo of
            Communication
            Ethics;
            Professional
            Codes of Conduct)
      F.   The Structure of the
            Field Challenge
            1.  National
                 Communication
                 Association
            2.  International
                 Communication
                 Association
            3.  American Speech-
                 Language-Hearing
                 Association
            4.  Association for
                 Education in
                 Journalism and
                 Mass
                 Communication
            5.  Broadcast
                 Education
                 Association
            6.  American
                 Forensic
                 Association
            7.  American
                 Communication
                 Association
            8.  Special Interest
                 Organizations
            9.  Regional and
                 Local
                 Organizations
            10.  Organizations
                    Outside the
                    United States