Curriculum VitaeDiane
F. Witmer, Ph.D., APR, Fellow PRSA
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Education
Academic Experience1991-1994 CAAS 102 Spoken Communication.
Survey data entry, statistics, analysis, and reporting for National Weather Service Modernization Committee.
Comm 361 Principles of Public Relations.
Center for Manufacturing and Automotive Research
EcBus 312 Management Systems. Professional Experience1990-1992Principal, Penkoff Communication Resources, Laguna Hills, CA Client List included: Economy Auto Leasing (now S&S Auto), Huntington Beach, CA; Irvine Medical Center, Irvine, CA; March of Dimes Birth Defects Foundation, Costa Mesa, CA.
Responsibilities: Public relations and marketing plans; media relations; strategic planning; internal and external communications; departmental budget; volunteer management, special events coordination; desktop publishing and design; speakers' bureau; student internship program; systems acquisition.
Responsibilities: Special events coordination; proposal writing; trade and technical show exhibits; implementation and production of employee newsletter; writing personnel policies and procedures; decision support system.
Responsibilities: Internal and external communications for four counties; newsletter (circ. 30,000); ad design and insertion; special events coordination; media relations; student internship program; group leader. Creative Endeavor, Scholarship, & ResearchBooks:
Witmer, D. F. (2000). Spinning the Web: A Handbook for Public Relations on the Internet. A peer-reviewed text. New York: Addison Wesley Longman. Witmer, D. F. (1997, 2002). Public relations: Study guide. Englewood, CO: Jones International, Ltd. This 163-page book guides students through an undergraduate course that surveys the processes, strategies, applications, and tactics of public relations. Witmer, D. F. (1996, 1998, 2002) Understanding the human communication process: Study guide (Revised). Englewood, CO: Jones International, Ltd. This 150-page book guides students through a master's level course that encompasses human communication at interpersonal, group, organizational, and public levels in both traditional and computer-mediated environments. Penkoff, D. W. (1996). Human Communication: Study guide. Englewood, CO: Jones International, Ltd. This (tm)180-page book guides students through an undergraduate course that surveys a broad range of theoretical and methodological approaches to the study of human communication. Refereed Publications: Cozier, Z. R. & Witmer, D. F. (in press). A structurationist approach to the life cycle of Internet publics and public participation. In Mediated Public relations: Relationship Management Across Space, Time, and New Media. Sandra C. Duhé & Tyrone L. Adams, eds. New York: Peter Lang. Witmer, D. F. (2001, March). Ethical communication: Preparing students for rewards and punishments in organizational life. In Proceedings of the 4th International, Interdisciplinary Public Relations Research Conference, "Ethics in the Workplace." 57-58. Cozier, Z. R. & Witmer, D. F. (2000) The development of a structuration analysis of New Publics in an electronic environment. In R. Heath, (Ed.). Handbook of Public Relations. (pp. 615-623). Thousand Oaks, CA: Sage. Witmer, D. F. (1998, December). Staying connected: A case study of distance learning for student interns. Journal of Computer-Mediated Communication, 4(2). [On-Line] Available. Witmer, D. F. (1998). Introduction to computer-mediated communication: A master syllabus for teaching communication technology.Communication Education, 47, 162-173. Witmer, D. F., & Taweesuk, C. (1998, August). Why business people use the World Wide Web: an application of uses and gratifications theory. Proceedings of the first international conference on cultural attitudes towards technology and communication. (pp. 227-254). Sydney, Australia: University of Sydney Key Centre of Design Computing. Witmer, D. F. (1997) Communication and recovery: Structuration as an ontological approach to organizational culture. Communication Monographs, 64, 324-349. Penkoff, D. W. (1993). Slipping 'em a Mickey: A content analysis of drinking in Disney animated films. Animation Journal 2 (1). pp. 28-49. Invited Publications: Witmer, D. F. (in press). "The Real World" of public relations: PR management as a service learning course at Cal State Fullerton. In Deborah A. Silverman (Ed.). Service Learning in the Public Relations Classroom (working title). Mahwah, NJ, Lawrence Erlbaum. Witmer, D. F. (2006). Overcoming System and Culture Boundaries: Public Relations from a Structuration Perspective. In C. Botan & V. Hazleton (Eds.). Public Relations Theory II. (pp. 361-374). Mahwah, NJ, Lawrence Erlbaum. Witmer, D. F. (2001) The co-construction of self and organization: Evoking organizational spirituality. In Rodriguez, A. (Ed.) Essays on communication & spirituality: Contributions to a new discourse on communication. (pp. 1-19). Lanham, MD: University Press of America. Witmer, D. F. (2000). Resources for on-line research. In L. R. Frey, C. H. Botan, & G. L. Kreps,. Investigating communication: An introduction to research methods, 2nd Ed. (pp. 62-66). Boston, MA: Allyn and Bacon. Witmer, D. F. (1999, Autumn). the association(of).internet.researchers: Formed to support scholarship in and of the Internet. Information Communication & Society, 2(3). Witmer, D. F., Colman, R. W., & Katzman, S. L. (1999). From paper-and-pencil to screen-and-keyboard: Toward a methodology for survey research on the Internet. In S. Jones (Ed.). Doing Internet Research: Critical Issues and Methods for Examining the Net. (pp. 145-161). Newbury Park: Sage. Witmer, D. F. (1998). Practicing safe computing: Why people engage in risky computer-mediated communication. In F. Sudweeks, M. L. McLaughlin, & S. Rafaeli (Eds.). Network and Netplay: Virtual Groups on the Internet. (pp. 127-146) Menlo Park, CA: AAAI/MIT Press. Witmer, D. F., & Katzman, S. L. (1998). Smile when you say that: Graphic accents as gender markers in computer-mediated communication. In F. Sudweeks, M. L. McLaughlin, & S. Rafaeli (Eds.). Network and Netplay: Virtual Groups on the Internet. (pp. 3-11) Menlo Park, CA: AAAI/MIT Press. Witmer, D. F. (1997, March). Risky Business: Do People Feel Safe in Sexually Explicit Online Communication?Journal of Computer-Mediated Communication, 2(4). Special Abridged Edition of Network and Netplay: Virtual Groups on the Internet [On-Line]. Available. Witmer, D. F., & Katzman, S. L. (1997, March). On-Line Smiles: Does Gender Make a Difference in the Use of Graphic Accents?Journal of Computer-Mediated Communication, 2(4). Special Abridged Edition of Network and Netplay: Virtual Groups on the Internet [On-Line]. Available. Convention & Conference Presentations: Cozier, Z. R., & Witmer, D. F. (2005, November). Restructuring Public Participation: A Structurationist Analysis of Three Alliances for The Mentally Ill. Presented to the Public Relations Division, National Communication Association, Boston, MA. Cozier, Z. R., & Witmer, D. F. (2003). A structurationist perspective of public relations: A metatheoretical discussion of boundary spanning. Presented to the Public Relations Division of the National Communication Association national convention November 19-23, 2003, Miami Beach, FL. Witmer, D. F. (2001, March). Ethical communication: Preparing students for rewards and punishments in organizational life. Presented to the Fourth International, Interdisciplinary Public Relations Research Conference, South Miami, FL. Witmer, D. F., (2000, November). From chalk to CRT: Developing online delivery of course content. Presented to the Human Communication & Technology Commission at the annual convention of the National Communication Association, Seattle, WA. Featured Speaker, (2000, June). 2000 NCA International Conference Rhetoric and Communication in the 21st Century. Jyväskylä, Finland. Witmer, D. F. (2000, June). Saving Some Trees: Using the World Wide Web to Reduce Paper and Enhance Teaching and Learning. Presented to the annual conference of the International Communication Association, Acapulco, MX. Witmer, D. F. (2000, February). Once Upon a Time: Using Old Tales to Teach New Skills. Y2K Sixth CSU Regional Symposium on University Teaching, Cal State University San Marcos, CA. Cody, M. J., Dunn, D. S., & Witmer, D. F. (1999, November). Commonality and Community: Developing Friendships Through Discourse. Presented to the Human Communication & Technology Commission at the annual convention of the National Communication Association, Chicago, IL. Witmer, D. F., (1999, July). What Can/Should We Expect for Assessment and Testing in the New Tech Environment? Presented to the National Communication Association Summer Conference on Communication and Technology, Arlington, VA. Witmer, D. F., & Pate, L. E. (1999, May). Ethical behavior in organizations: Are we preparing students for reward or punishment? Presented to the annual conference of the International Communication Association, San Francisco, CA. Witmer, D. F. (1998, July). Staying connected: A case study of distance learning for student interns. Presented to the annual conference of the International Communication Association, Jerusalem, Israel. Witmer, D. F. , & Taweesuk, C. (1998, July). Flow or function? Examining uses and gratifications of the World Wide Web by Mexican and U.S. Communicators. Presented to the NCA/ICA conference, "Communication: Organizing for the Future," Rome Italy. Witmer, D. F. (1997, November). The co-construction of self and organization:Evoking organizational spirituality. Presented to the annual conference of the National Communication Association, Chicago, IL. Witmer, D. F. (1997, May). Sequencing Students' Introduction to Computer-Mediated Communication: A Master Syllabus for Teaching Communication Technology. Presented to the annual conference of the International Communication Association, Montreal, Canada. Witmer, D. F., Katzman, S. L., & Colman, R. W. (1997, May). Smiles and Frowns: Uses, Perceptions, and Consequences of Graphic Accents in Computer-Mediated Communication. Presented to the annual conference of the International Communication Association, Montreal, Canada. Witmer, D. F. (1997, April). Questioning the Questions: What are the Underlying Assumptions of Using CMC? Panel presentation delivered at the annual conference of the Central States Communication Association, St. Louis, MO. Penkoff, D. W., Colman, R., & Katzman, S. L. (1996, May). From Paper-and-Pencil to Screen-and-Keyboard: Toward a Methodology for Survey Research on the Internet. Poster session presented at the annual conference of the International Communication Association, Chicago, IL. Penkoff, D. W. (1996, February). Rising Above It All: Transcendent Action and Organizational Spirituality. Presented to the organizational communication conference entitled, "Organizational Communication and Change: Challenges in the Next Century," sponsored by the International Communication Association, the Speech Communication Association, and Department of Speech Communication at Southwest Texas State University, Austin, TX. Penkoff, D. W. (1995, May). Communication and recovery: Structuration as an ontological approach to organizational communication. Presented to the 45th annual conference of the International Communication Association, Albuquerque, NM. Penkoff, D. W. & Katzman, S. L. (1994, July). Smile when you say that: Graphic accents as gender markers in computer-mediated communication. Presented to the 44th annual conference of the International Communication Association, Sydney, Australia. Penkoff, D. W. (1994, July). Practicing safe computing: Why people engage in risky computer-mediated communication. Presented to the 44th annual conference of the International Communication Association, Sydney, Australia. Penkoff, D. (1994, February). Public flames and private fantasies: When is computer-mediated communication private? Presented to the annual convention of the Western States Communication Association, San Jose, CA. Penkoff, D. (1993, November). Mensa and its members: Modernists in postmodern clothing? Presented to the 79th annual meeting of the Speech Communication Association, Miami, FL. Penkoff, D. (1993, February). Electronic Research in Media Studies. Panel presentation to the annual conference of the Society for Cinema Studies, New Orleans, LA. Penkoff, D. (1992, October). Slipping 'em a Mickey: A content analysis of drinking in Disney animated films. Presented to the 78th annual meeting of the Speech Communication Association, Chicago, IL. Penkoff, D. (1992, October). The enchantment of Disney animated films. Presented to the annual conference of the Society for Animation Studies, California Institute of the Arts, Valencia, CA. Other Scholarly Activities: Witmer, D. F. (1999, November). Invited Panelist, Nurturing Spiritual Growth through Communication Coursework, sponsored by the Religious Communication Association at the annual convention of the National Communication Association. Chicago, IL. Witmer, D. F. (1999, May) The Organizational Communication Curriculum:Exploring Contradictions between the Classroom and the Workplace. Developer, coordinator, and participant of panel sponsord by the Organizational Communication Division for the annual conference of the International Communication, San Francisco, CA. Witmer, D. F. (1998, July). Classrooms without boundaries:Computer-mediated communication (and miscommunication). Developer, coordinator, and participant of panel co-sponsored by the Instructional & Developmental Communication Division and the Communication & Technology Division for the annual conference of the International Communication Association, Jerusalem, Israel. Witmer, D. F. (1997, May). On-line conversations: Creating borderless communities & global community. Developer, coordinator, and participant of theme session at the annual conference of the International Communication Association, Montreal, Canada.
Workshops and Short CoursesFor Professionals:Witmer, D. F., (2005, September). A Volunteer's Experiences at the Aquarium of the Pacific: Conservation and Stewardship of Marine Ecosystems. Presented to the Daughters of the American Revolution, Mojave Chapter. Fullerton, CA. Facilitator, Aquarium 101, ongoing full-day training for new volunteers, Aquarium of the Pacific, Long Beach, CA. Witmer, D. F., (2003, October), What have I done? Incorporating assessment tools into your course. (revised) Teaching & Learning Academy Certificate Program, Faculty Development Center, California State University, Fullerton. Invited Presenter. (2003, August). Summer Technology Camp. Sponsored by the Faculty Development Center, California State University, Fullerton. Witmer, D. F. (2002, August) . What have I done? Incorporating assessment tools into your course. Presentation for New Faculty Orientation, California State University, Fullerton, CA. Witmer, D. F. (2001, October) New publics in a new age: Developing & maintaining relationships on the Internet. Breakfast Roundtable, Public Relations Society of America International Conference, Atlanta, GA. Witmer, D. F. (2000, May). Spinning the Web: Using the Internet for Public Relations. International Association of Business Communicators, Orange County Chapter, Orange, CA. Invited Presenter. (2000, March). Teaching and Technology Workshop. Sponsored by the Faculty Development Center, California State University, Fullerton. Co-Instructor. (1999, December) Public Affairs in Disaster I, American Red Cross, Orange County Chapter, Santa Ana, CA. Witmer, D. F. (1999, March). Extending the classroom boundaries with WebCT. Interactive presentation at the Technology in Learning and Teaching meeting (TiLT '99), Cal Poly, Pomona, CA. Witmer, D. F. (1999, February). Using Web Pages and the Internet in Public Relations. Presentation to emeriti faculty of the Department of Communications, California State University, Fullerton, CA. Witmer, D. F. (1998, April). Measuring the Effectiveness of Public Relations. The Salvation Army Territorial Development Conference, San Pedro, CA. Witmer, D. F. (1998, March). NUD*IST: Laying Bare Qualitative Research. Faculty Research & Development presentation to the faculty of the Department of Communications, California State University, Fullerton, CA. Witmer, D. F. (1997, November). Introduction to computer-mediated communication: Teaching the college course in communication technology. Short course presented at the annual meeting of the National Communication Association (formerly Speech Communication Association), Chicago, IL. Witmer, D. F., (1997, September). Public Relations Technology. One-day workshops developed and presented to Latin business communicators. Hosted by Comunicometria, S.C., Mexico, D.F., MX. Penkoff, D. W. (1996, November). At the helm of communication technology: An advanced workshop on the World Wide Web. Full-day preconference workshop presented at the annual meeting of the Speech Communication Association, San Diego, CA. Staff was recruited from University of Illinois at Urbana-Champaign, Southern Illinois University at Carbondale, and University of Southern California. Kaye, B. K., Klopfenstein, B., Penkoff, D. W., Ferguson, D. A., Beadle, M. E., Esrock, S., & Wignall, D. L. (1996, May). Conceptual and applied training in the use of the Internet & World Wide Web. Short course at the 46th annual conference of the International Communication Association, Chicago, IL. Penkoff, D. W. (1995, November). Beyond e-mail: An advanced workshop for electronic research and pedagogy. Short course at the annual meeting of the Speech Communication Association, San Antonio, TX. Staff was recruited from Wayne State University, University of North Carolina at Chapel Hill, University of Illinois at Urbana-Champaign, and University of Southern California. Penkoff, D. W. (1995, February). Using the World Wide Web in writing courses. Presented to Mass Communication Faculty, Purdue University. For Students Witmer, D. F., (2001, October). Web design: The standard requirements, the innovative techniques. Presented at the Journalism Association of Community Colleges Southern California Regional Conference, California State University, Fullerton, CA. Witmer, D. F., (2001, October). A look at public relations: The skills, the career, the future. Presented at the Journalism Association of Community Colleges Southern Regional Conference, California State University, Fullerton, CA. Witmer, D. F. (2000, September).Communication on the World Wide Web. Presented at the Southern Section Annual Conference, Journalism Association of Community Colleges, California State University, Fullerton, CA. Witmer, D. F. (2000, September). Collaborative communication: The link between public relations and journalism. Presented at the Southern Section Annual Conference, Journalism Association of Community Colleges, California State University, Fullerton, CA. Witmer, D. F. (2000, September). Webcasting: What it is & why we care. Presented to COMM 382 Introduction to Television & Film, California State University, Fullerton, CA. Witmer, D. F. (1997, November). Computer Software for Qualitative Research. Invited presentation to doctoral seminar on Field Research Methods. University of Southern California, Los Angeles, CA. Witmer, D. F. (1997, October). Writing for the Web. Presentation to the Public Relations Student Society (PRSSA), Robert Rayfield Chapter, California State University, Fullerton, CA. Witmer, D. F. (1997, February). Qualitative research and computer technology: Report of one ethnographic study.Invited presentation to graduate seminar on Research and Assessment in Organizational Communication.Purdue University, West Lafayette, IN. Penkoff, D. W. (1995, February & 1996, February). Putting away the scissors: Using computer technology in qualitative research. Invited presentation to graduate seminar on Research and Assessment in Organizational Communication. Purdue University, West Lafayette, IN. Grants2005 Sabbatical Leave. California State University, Fullerton.2002 2002 2001 2000 2000 1999 1999 1999 1999 1999 1998 1998 1998 1997 1996 Honors and AwardsApril 2006Honoree, Recognition of Outstanding Service. California State University, Fullerton.
April 2005 April 2003 2002 Spring 2001 March 2001 October 2000 May 2000 March 2000 March 1999 March 1999 1996-1999 1997-1999 March 1998 April 1997 1996 1994-1995 May 1995 Fall 1994 October 1992 1992, 1993 May 1991 May 1988 May 1980 Service to Department & UniversityFall 2006-PresentGraduate Studies Coordinator, Department of Communications, California State University, Fullerton. Spring 2006 Fall 2005-Present 2003-2004
2002-2003
January 2002-Fall 2005 January 2002-Present Spring 2001-Fall 2002 & Fall 2004-Fall 2006 Fall 2001 Panelist, New Faculty Orientation, Faculty Development Center, California State University, Fullerton, CA. Spring 2001-2002 Fall 2000-Fall 2006 Summer 2000-Fall 2002 Summer 2000 December 1999-January 2005 & Fall 2005-Present
August 1997-August 2000 August 1998-Present August 1997-Present 1997-1999 1997-1998 1995-1997 1997 1996 Fall 1995 1995-1996 1995-1996 1995-1996 1995-1997 1995-1997 1995-1996 February 1995 1995 1994 1994 1993 1992 Service to Profession & CommunitySpring 2006College of Fellows Mentor, Public Relations Society of America. February 2006 2005-Present Fall 2005 2003
July 2003
June 2003-Present
April 2003-Present November 2002 Reviewer, Communication and Technology Division, International Communication Association.
January 2002-January 2003 May 2002-Present Fall 2001 Fall 2001 2000-2001 Spring 2001 September 2000 Ad hoc reviewer, Communication Theory, an official journal of the International Communication Association. June 2000 March 2000 February 2000 November 1999-Present November 1998-Present November 1999-2000 November 1998-1999 November 1998-Present February 1999-Present Summer 1999 Summer 1999 Summer 1999 March 1999 January 1999 January 1999 December 1998-June 1999 January 1999 November 1998-Present November 1998 August 1998 June 1998 June 1998 May 1998 April 1998 1998-Present November 1997 November 1997 1997 1997 1997-1998 June 1997 1997 May 1997 1997 1995-1997 1996-Present 1996 1996 1996 1996 1996 Spring 1996 May 1995 1995-1996 July 1996 January 1996 1994-2004 1995 1995 1994 1994 1992 1991 1990 1988-1989 1988, 1989, 1991 1988 1987 ConsultingFall 2002Content expert, Jones International University, Englewood, CO. Revised course content and study guide for BC 370 Public Relations. Spring 2002 Spring 1998 Fall 1997 Spring 1997 Spring 1996 Spring 1996 Professional AssociationsAmerican Academy of Underwater SciencesNational Communication Association Public Relations Society of America (Fellow) |
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© Diane F. Witmer,
All Rights Reserved
Updated July 7, 2006