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Comm 361 Notes
These outlines are downloadable Word Files. Use them to assist, not replace, your note taking. Chapter 1 - What is Public Relations? Chapter 2 - The Evolution of PR Chapter 3 - Ethics and Professionalism Chapter 4 - PR Departments and Firms Chapter 5 - Research Chapter 6 - Program Planning Chapter 7 - Communications Chapter 8 - Evaluation Chapter 9 - Public Opinion and Persuasion Chapter 10 - Conflict Management Chapter 11 - The Audience and How to Reach It Chapter 12 - PR and the Law Chapter 13 - New Technologies Chapter 14 - Written Tactics Chapter 15 - Radio, TV and the Web |
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