Cynthia M. King

158 1/2 Corona Ave.

Long Beach, CA 90803

(562) 433-5464

Email: cking@fullerton.edu

EDUCATION:

Ph.D., Mass Communication (August, 1995), University of Alabama, Tuscaloosa, Alabama. Specialization in theory and media effects with cognates in social cognition and public relations.

M.S., Political Science (August, 1993), Florida State University, Tallahassee, Florida. Cognate in communication.

B.S., General Communication, Summa cum laude (August, 1991), Florida State University, Tallahassee, Florida.

A.A., General Education, Valedictorian (June, 1989), Pasadena City College, Pasadena, California. Concentration in psychology and communication.

TEACHING AND RESEARCH EXPERIENCE:

June 1996-Present

Assistant Professor, California State University, Fullerton

Teaching communication theory, research methodology, integrated marketing and public relations undergraduate and graduate courses, advising students and serving on thesis committees, assisting with student advertising and conducting research.

August 1995 - May 1996

Assistant Professor, University of Central Florida

Taught mass communication undergraduate and graduate courses; advising students and serving on thesis committees; assisting with student advertising/public relations club (affiliated with the Florida Public Relations Association); and conducting research.

 

August 1992 - May 1993

Assistant Debate Coach, University of Alabama

Coached both novice and advanced debaters and supervised teams at tournaments.

August 1991 - August 1992

Teaching Assistant, Florida State University.

Taught undergraduate state and local government, communication and society, and conflict and crisis communication classes.

PROFESSIONAL EXPERIENCE:

September 1994 - Present

Research Consultant, serving as a research consultant for clients directly and in coordination with various research organizations. Studies focus on market analysis, consumer and employee satisfaction, product and program development, and opinion polling.

August 1993 - September 1994

Communication/Public Relations Administrator, Tuscaloosa Steel Corporation

Responsible for all advertising and public relations. Special projects include producing the bi-monthly and weekly newsletters distributed to employees and clients in the United States and abroad, and planning and publicizing annual fund-raisers for local schools.

August 1992-August 1995

Consultant, Bill Gonzenbach and Associates, Tuscaloosa, Alabama

Assisted with the implementation of public opinion surveys and public relations and marketing efforts for clients including Apple Computer, Southern Living Magazine, and Sirote & Permutt, P.C. in Birmingham.

September 1987-August 1991

Customer Relations, Orfila Sales Company, LaCrescenta, CA. Handled customer complaints and special needs for a food service supplier. Responsible for trade advertising and employee and community relations. Coordinated special events including trade association conferences and shows.

FUNDED PROJECTS:

August 1997 - October 1998

Primary investigator, Forests and Forest Recreation, Grant. # 54015, $11,000. Grant awarded by the National Forestry Service to conduct focus group assessments of ethnic differences in perceptions and usage of national forests.

Summer, 1998

Junior Faculty Research Award, $3,396, Internal grant to conduct research on the effects of humor in AIDS prevention campaigns.

August 1996-March 1997

Program assessment, FIPSE Drug Prevention Programs in Higher Education. Grant Award # P183A40126, $155,618; Dr. Robbie Nayman, primary investigator. Conducted program assessment under the direction of Daniel Skiles, project coordinator.

Spring, 1997

Untenured Development Grant, Internal grant of one course release to convert dissertation into a publishable article.

May 1993 - August 1995

Guggenheim Research Fellow and Teaching Assistant, University of Alabama

Assisted professors with academic mass communication research focusing on entertainment and other media effects and taught mass communication courses.

October 1994 - August 1995

Assistant Project Manager, Institute for Communication Research

Conducted primary assessments of children’s television programming for Nickelodeon and Children’s Television Workshop.

June 1994 - October 1994

Co-Investigator, University of Alabama

Received a government contracted grant to conduct a Needs Assessment, including primary research and policy proposal, regarding HIV/AIDS related services for Tuscaloosa County, AL.

RESEARCH PRESENTATIONS & PUBLICATIONS:

Submitted for Review

King, Cynthia M. & Hourani, Nora. "Don't Tease Me: Effects of Horror Film Ending on Film Appeal." Submitted for review to the Journal of Film and Video

King, Cynthia M., Jablonski, Patrick M., and Copeland, Gary A. “Effects of Humorous and Distressing Program Contexts on the Appeal and Effectiveness of Humorous Political Advertisements.” Submitted to Political Communication.

Research in Progress

King, Cynthia M. “Using Correspondent Inference Theory to Predict Public Reactions to News Reports.”

King, Cynthia M. & Hyatta, Laura. Effectiveness of Humor in Health Campaigns.

2000

King, Cynthia M. "Effects of Humorous Heroes and Villains in Violent Action Films." Journal of Communication, in press.

1999

King, Cynthia M. (1999). "What's so funny? Humor in Horror Films." Creative Screenwriting, in press.

Perry, S. D., Jenzowski, S. A., Hester, J. B., Yi, H., & King, C. M., (1999). Die Kraft des Humors: Kontextwirkungen von humorvollen Programmumfeldern. In M. Friedrichsen & S. Jenzowski (ed.), Fernsehwerbung (337-356), Opladen, Germany: Westdeutscher Verlag.

1998

King, Cynthia M. (1998). "Effects of exemplification and base rate data in alcohol abuse prevention advertisements on perceptions of excessive drinking." Paper to be presented at the 1998 National Communication Association National Convention, New York, NY.

1997

King, Cynthia M. (1997). “Correspondent inference theory and public perception: Predicting public reactions to media accounts of corporate actions.” Paper presented at the 1997 National Communication Association National Convention, Chicago, IL.

Perry, Stephen D.; Jensowsky, Stefan A.; King Cynthia M.; Yi, Huick; Hester, Joe Bob; Gartenchlaeger, Jeanne (1997). “Using Humorous Programs as a Vehicle for Humorous Commercials.” Journal of Communication, 47(1), pp 20-39.

Perry, Stephan D.; Jensowsky, Stefan A.; King, Cynthia M., Yi, Huick, Hester, Joe Bob (1997). “The Influence of Commercial Humor on Program Enjoyment and Evaluation.” Journalism & Mass Communication Quarterly, 74(2), 388-399.

Jablonski, Cynthia K. (1996). “Comedy or Cruelty? Effects of Humor in Action Adventure Films on perceptions of Fictional and Nonfictional Violence. Paper presented at the 1996 Speech Communication Association National Convention, San Diego, CA. Recipient, Three Paper Award.

Jablonski, Cynthia K. (1996). “The Use of Rhetorical Questions in Persuasive Speeches: Effects of Argument Format on Perceptions of the Speech and Speaker.” Paper presented at the 1996 Speech Communication Association National Convention, San Diego, CA.

Jablonski, Cynthia K., Jablonski, Patrick M., and Copeland, Gary A. (1996). “Effects of Humorous and Distressing Program Contexts on the Appeal and Effectiveness of Humorous Political Advertisements.” Paper presented at the 1996 Southern States Communication Association Meeting, Memphis, Tennessee.

Zillmann, Dolf; De Wied, Minet, Jablonski, Cynthia King; and Jenzowsky, Stefan. (1996). “Drama-Induced Affect and Pain Sensitivity.” Psychosomatic Medicine, 58(4), 333-341.

1995

King-Jablonski, Cynthia K and Zillmann, Dolf (1995). “Humor’s role in the trivialization of violence.” Medienpsychologie, 7(2) 122-133, 162.

Jablonski, Cynthia and Zillmann, Dolf. (1995). "The Effect of the Rhetorical Questions on Perceptions of Speech and Speaker." Paper presented at the 1995 International Communication Association Convention, Albuquerque, New Mexico.

Jablonski, Cynthia K and Zillmann, Dolf (1995). “Humor’s role in the trivialization of violence.” Paper presented at the 1995 Speech Communication Association National Convention, San Antonio, Texas.

1994

Jablonski, Cynthia K. (1994) "Implications of attribution and impression formation theories for public relations: Suggestions for academic research and professional practice." Paper presented at the 1994 Speech Communication Association National Convention, New Orleans, Louisiana.

Gonzenbach, William; Jablonski, Cynthia K. and Jablonski, Patrick M. (1994) "Homosexuals and the Military: An analysis of the Spiral of Silence." Paper presented at the 1994 Association of Education in Journalism and Mass Communication, Atlanta, Georgia.

Jablonski, Cynthia K. and Jablonski, Patrick M. (1994) "A cross-sport comparison of televised versus radio broadcast event coverage." Paper presented at the 1994 Association of Education in Journalism and Mass Communication, Atlanta, Georgia.

Jablonski, Cynthia K. (1994). “The use of on-line data bases in academic debate and its implications for rule-making.” National Forensics League Journal, 4:3-11.

Jablonski, Cynthia K. and Oppliger, Patrice A. (1994). "The use of humor in AIDS prevention campaigns: Warnings and implications." Paper presented at the 1994 Speech Communication Association National Convention, New Orleans, Louisiana.

Oppliger Patrice A. and Jablonski, Cynthia K. (1994) "The effectiveness of in-text humor and cartoon elaborations in AIDS prevention brochures" Paper presented at the 1994 International Society for Humor Studies Conference, Ithaca, New York.

Oppliger, Patrice A. and Jablonski, Cynthia K. (1994). "The use of humor in AIDS prevention health brochures: Research in progress" Paper presented at the 1994 Speech Communication Association National Convention, New Orleans, Louisiana.

Perry, Stephen D.; Jenzowsky, Stefan; Gartenschlaeger, Jeanne; Hester, Joe Bob; Jablonski, Cynthia King; and Yi, Huiuk (1994) "The power of humorous context to affect perception of commercials, programs and products.” Paper presented at the 1994 Association of Education in Journalism and Mass Communication, Atlanta, Georgia.

Perry, Stephen D.; Jenzowsky, Stefan; Gartenschlaeger, Jeanne; Hester, Joe Bob; Jablonski, Cynthia King; and Yi, Huiuk (1994, October) "Humorvoller Kontext: Di Wahrnehmung von Wervung, Produkten und Programm. Paper presented at the Seventh Film and Television Science Colloquium, Patsdam Babelsberg, Germany.

1993

Jablonski, Cynthia (1993)."The use of on-line databases in its implications for CEDA rulemaking." Paper presented at the 1993 Speech Communication Association National Convention, Miami, Florida.

Jablonski, Cynthia K. (1993). "Media coverage of ethical misconduct in Congress and its effect on formal ethical inquires." Paper presented at the 1993 Association of Education in Journalism and Mass Communication, Kansas City, Kansas.

MEMBERSHIPS, HONORS, & AWARDS:

Member of the Association for Education in Journalism and Mass Communication; International Communication Association; Speech Communication Association; Delta Sigma Rho-Tau Kappa Alpha (National Forensics Honor Society); Kappa Tau Alpha (National Communication & Journalism Honor Society); and Pi Sigma Alpha (National Political Science Honor Society).

Recipient of Guggenheim Research Fellowship, August 1993, University of Alabama.

Recipient of Speech Department Research Fellowship, August, 1992, University of Alabama.

Recipient of Political Science Research Fellowship, August 1991, Florida State University.

 

Recipient of the National Student/Athlete Scholar Award, June, 1989. Presented by Wilson Athletic Equipment.

 

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